身份被定义为社会表征的方式，它沟通着社会与个人之间的联系。个人表达身份的需要背后有许多原因，这些原因围绕着经济阶层、性别、年龄、种族、性取向、社会地位、宗教信仰、个人主义和娱乐等方面。因此，通过对时尚的创造性运用，人们能够确认自我的身份和视觉交流的几个方面。Zamperini(2003)认为塑形的身体是对穿着者的教育成就、经济地位、性取向、品味和性格的文字化(Zamperini, 2003)。19世纪两位重要而有影响力的社会学家，Thorstein Veblen和George Simmel，对于关注经济阶层和社会地位表达的时尚语境来说是必不可少的。Simmel的研究表明，时尚与更广泛的地位和权力概念联系在一起，对穿着者的财富有着形象化的陈述描述。特定社会群体的成员由个人使用时尚物品描绘，并与社会地位较低的群体划一条界线(Alvesson etal .， 2008)。同样，Veblen通过炫耀性消费理论解释说，个人通过对时尚产品的利用，不仅表现出与社会潮流相关的意识，而且以一种集体的方式表现出良好的品味和财富。因此，与社会阶层相近的人形成了内在的联系，使自己与工人阶级拉开了距离，表明自己对同样的产品没有承受能力。
Identity is defined as the manner of social representation which communicate the link between the society and individual. There are multitude of reasons behind the need for an individual to express identity and these surround the concerns of economic class, gender, age, race, sexual orientation, societal status, religious beliefs, individualism and recreation. Hence, through the creative utilization of fashion, people are enabled to confirm several facets of the identities and visual communications about their self. It is suggested by Zamperini (2003) that the fashioned body is regarded as the literalization of the educational achievement, economic status, sexual orientation, taste as well as the character of the wearer (Zamperini, 2003). Two of the major and influential sociologists of 19th century namely Thorstein Veblen and George Simmel are essential to the fashion context wherein the economic class and social status expressions are concerned. It is suggested by the studies of Simmel that fashion is linked with the broader concepts of status and power and holds the visualized statement depiction of wealth for the wearer. The membership towards specific social groups are portrayed by the individuals with the use of fashionable objects and draws a line from the groups of low societal positions (Alvesson et al., 2008). Similarly, it is explained by the Veblen through the conspicuous consumption theory that through the utilization of fashionable products, the individuals do not only depict the awareness related to social trends but also express good taste and wealth in a collective manner. Therefore, the internal bonding is formed with the people within similar social strata and distances their own selves away from the working class with the indication that they do not possess the affordability to the same products.