The Hotel Holiday Inn also promoted Holidex which is a computerized reservation system with the help of which many Mom and pop outfits are kept out of business. The Hotel Holiday Inn worked on its various innovations such as Holidome indoor pools due to which many hotels transformed into roadside resorts. Many of the weary families and business travellers started organizing their around the ritual of Holidex reservation, though it was well known to them that same quality food and night-lit pool kept them awaited down the road.
After sometime the company Holiday Inn expanded itself into other associated enterprises such as Medi-Center nursing homes, Delta Queen and Continental Trail-ways etc. Later on Wilson World Hotels, the Orange Lake Resort and Country Club near Orlando were also established by Wilson. The Kemmons Wilson Companies of Memphis are still managed by the family of founder of Hotel Holiday Inn Kemmons Wilson who retired in 1979 from Hotel Holiday Inn.
The founder of Marriott International was Mr. J. Willard Marriott and it was founded in the year 1927 and currently it is working as one of the world famous leading lodging companies. The company is headquartered in Marriott Drive, Washington DC. The major operations of the Hotel Marriott International are in North America with its 3700 properties and also have above 18 branches in about 72 worldwide countries. The company works with a wide portfolio of hotels covering hotels such as Ritz-Carlton, Marriott Conference Centers, Renaissance Hotels and Courtyard by Marriott etc.
The workforce managed by Marriott International is above 3, 00,000 people working on its own and franchised properties. Marriott Rewards are provided by Marriott International as a loyalty program for the members with these rewards members can earn points against their stay in various brands under the umbrella of Marriott International. The hotel company also provided its members with various types of membership benefits to its worldwide customers. The feature of corporate social responsibility is inherent in the culture of Marriott International to which the company is also committed and work with financial contributions and participating in various kind giving programs for the needy.