毫无疑问，这款智能手机的屏幕很好，5.5英寸的AMOLED显示屏。前几年，苹果公司的I-phone显示屏采用了LCD技术，但第七代I-phone的表现却达到了这一标准。谷歌Pixel提供了一个黑暗的对比度视图，许多智能手机用户认为这是引人注目的，甚至是愉快的(Baker et al.， 2014)。摄像头是这款智能手机优于市场竞争对手的一个特点。
在分析了这款智能手机在市场上的主要规格后，我们有必要看看它在全球市场上的表现。谷歌似乎在许多新兴市场和印度、中国等地区开了个好头，在高端智能手机领域占据了10%的市场份额(Vuori et al.， 2016)。截至10月底，谷歌在全球新兴市场共售出33000台，印度尤其如此。相比之下，苹果增长了66%，三星下降了23%。根据摩根斯坦利的最新报告，智能手机在2017年为谷歌带来了40亿美元的收入。事实上，据描绘，2017年第二季度的销售额将增加300万。在利润方面，I-phone 7的利润率预计为41%，高于Pixel 22- 25%的利润率(Trott, 2008)。对于一款最初的手机来说，这款产品无疑吸引了消费者的注意力。它提供了良好的性能，提供了良好的摄像头，增强了Android用户的用户体验。然而，pixel的增长可以归因于三星Galaxy Note 7在市场上明显失败，导致谷歌pixel销量上升。
There is no doubt that the screen of this smartphone is good with 5.5 inch AMOLED display. Previous years technology of LCD has been used by Apple for its I-phone display, but the 7th series I-phone has managed measuring up to this. A dark contrasting view is offered by Google Pixel and this is found compelling and even pleasant by many of the smartphone users (Baker et al., 2014). The camera is one feature where this smartphone is better than its competitors in the market.
Google Pixel has earned properly as evident from the market performance but the segment of premium smartphone’s is tricky than it appears to be.
After analysing the key specifications of this smart phone in the market, it becomes essential to view how it has been in the global market. It appears that Google has initiated with a good start in many emerging markets and in regions such as India and China, it has captured a market share of 10 percent within the segment of premium smartphones (Vuori et al., 2016). 33000 units were sold by google of this product by the end of October within global emerging markets and this is true particularly for India. In comparison, Apple saw an increased growth of 66 percent while Samsung saw a decrease by 23 percent. As per the latest Morgan Stanley report, the smart phone has been acknowledged to add 4 billion dollars to the revenues of Google in the year 2017. As a matter of fact, it has been depicted to add 3 million sale values in 2017 second quarter. With regard to profits, the I-phone 7 has been expected to have higher margin of profit at 41 percent in comparison to Pixel at 22-25 percent (Trott, 2008). For an initial handset, the product certainly has captured the focus of the customers. It has delivered good performance, has offered a good camera and the user experience for Android users has been enhanced. Such growth of pixel however can be attributed to the fact that Galaxy Note 7 of Samsung has clearly failed in the market leading towards higher selling of Google Pixel.