Place: The properties of Hotel Marriott are situated in all kinds of places such as hotels situated next to highways, airports and also in the centre of cities. This clearly states the strategy of the Marriott hotels of attracting all types of customers.
Promotion: There are various ways of promoting a brand, but nowadays most commonly used method is through internet. Marriott hotels are distinct in this as they have an extensive and clarifying website. The website of the hotel provides a lot of information to the customers and they can make bookings online.
Marriott hotels offer their customers with offers such as “Live it up this summer”, “Stay the weekend”, “pay with your Visa card and get about Visa card gift of $25”. Regular letters to the customers and special offer e-mails are sent by Marriot hotels to the customers.
Product: Marriott hotels have different brands with own styles and themes. There are various kinds of hotels offered by Marriott hotels such as Residence Inn, Spring hill suites and Marriott hotels and resorts etc. The concept of all brands is same, but they are target group and places specific. This is the feature that makes Marriott strong and distinctive as they work on just one concept; still they find varied ways of making that concept work effectively for different people and at different places. With this strategy, Marriott hotels are able to attract more and more customers.
Price: Each brand of the Marriott hotel has different prices for their services. This is due to the fact that each brand wishes to attract different class of customers. For example, higher prices can be charged from business class visitors as they have no concern for the prices of the hotel services as those are paid by the companies in which they work. On the contrary, prices are kept reasonable for family visitors as they have high concerns for the prices of the hotel services.
It is observed that majority of the customers of Marriott hotels are satisfied with the services of the hotel as Marriott is a big brand and have lots of customers. The hotel does not have that much customer base if the customers were not satisfied with the services they have got for their money.