美国公民权论文代写:服务运营管理

美国公民权论文代写:服务运营管理

通过对比分析凯莱牛仔裤和星巴克的服务运营管理策略,发现两者之间存在一些差异和相似之处。在这两个业务的服务蓝图中,有许多服务是通用的。两家公司似乎都在为客户提供有效的服务,并提供停车场。有许多营销实践和优惠,以及鼓励和保留客户(Immonen et al., 2014)。

在考虑服务操作的管理时,会涉及到某些差异。Gloria Jeans一直采用的是经典的咖啡机,而星巴克为了节省顾客的时间,则使用了自动售货机。星巴克在环境方面进行了大量投资,以确保顾客在逛店时能享受到良好的体验。有舒适的座位安排,坐下来,放松和享受一杯咖啡(Sahibzada and Zowghi, 2012)。然而,格洛丽亚牛仔裤一直在使用一种不同的策略,为顾客提供一个舒适的环境。

美国公民权论文代写:服务运营管理

这两家公司显然都在市场平台上开辟了一个利基市场。星巴克采用了一种现代的方式来吸引其关键的顾客群体,通过调整服务来适应市场平台。另一方面,Gloria Jeans一直在提供一个经典的环境,吸引顾客到凉爽的地方放松,没有任何喧嚣(pantsa – syvaniemi et al., 2012)。

美国公民权论文代写:服务运营管理

On comparatively analysing the strategies of service operations management of Gloria Jeans and Starbucks, some differences and a number of similarities have been identified. A number of services are common in the service blueprint of both the businesses. Both the businesses appear to be dedicating effective services to the customers since their arrival, with provision of parking lots as well. There are a number of marketing practices and offers as well for the encouragement and retention of the customers (Immonen et al., 2014).

When considering the management of service operations, there are certain differences involving. While Gloria Jeans has been adopting classic coffee machines, Starbucks uses vending machines for coffee in order to save more time of the customers. Starbucks makes significant investment across the environment for ensuring that a good experience is enjoyed by the customers in visiting the stores. There are comfortable seating arrangements for sitting down, relaxing and enjoying a cup of coffee (Sahibzada and Zowghi, 2012). However, Gloria Jeans has been using a different strategy by offering a homely environment at stores for the customers.

美国公民权论文代写:服务运营管理

Both the businesses are evidently cutting a niche across the market platform. Starbucks follows a modern approach for attracting its key segment of the customers, manoeuvring its services modified for the market platform. On the other hand, Gloria Jeans has been offering a classic environment for the attraction of customers to the cool place for relaxing in the absence of any hustle (Pantsar-Syväniemi et al., 2012).