Strength ：The strengths of the situation are that there is a broad spectrum of performances which has been developed by the companies. The companies try to ensure that their work is produced and the reputation of the company is impacted. There is increase in the relationship with the key venues in this paradigm. The people want to make sure that there is a rise in the newer technologies. There is also a focus the company has given to the individual creativity process (Frey, 2013).
Weakness: The weakness of the company is that the focus is given on the younger audiences. It has been found that a lot of focus on the younger audience demography does not indicate higher income and collation of profits (Frey, 2013).
The companies need to find ways to work in an independent manner and use more creative expressions for the classics. The workload impact needs to be developed.
Opportunities ：The company can use its name with the industry professionals. A collaborative partnerships needs to be fostered with the venues and the companies. The use of the technologies would let company to connect with the target audience. Thus, the areas of millennial need the target audience. The current visitors are the young audience whose parents are already patrons of the art (Frey, 2013).
The company should find cohesive ways to connect with the brand.
Threats：The threats that the companies have to face are the ticket yield for the young people. This idea should not cause the company to lose their existing audience base. The company must develop a screenplay where all the needs of the people can be addressed. In the current digital technology, people are looking for new models. It is imperative for the companies to constantly innovate and develop newer techniques to keep the audience engaged (Frey, 2013).
From this, it can be eluded that the company must to find a newer audience segment without alienating the current base. The current audience base is the individuals with conventional taste. The company must develop a newer way to connect with the audience from other demographics.