美国论文被怀疑代写:品牌形象

美国论文被怀疑代写:品牌形象

品牌识别问题

品牌形象缺失

然而,品牌也面临着一定的伦理问题,这些问题会对品牌形象产生负面影响。包的制作使用皮革和其他动物的皮。LV的箱包由手工缝制,再经过工人的辛勤劳动,再经过商品的加工组合而成,以提高生产效率。

此外,LV在全球新兴市场平台上快速确立的经典logo,最终也成为了这门课的主题。该品牌的手袋等皮具产品在当今时代极为普遍,它们正被符号化为触手可及的奢侈品牌,而不是被符号化为专属的奢侈品牌。然而,关键问题在于,LV并没有把这一销售作为一种可负担得起的或可获得的奢侈品品牌,而与其他品牌相比,这一品牌的价格非常昂贵。更多的钱花在易得奢侈品上,并不是LV愿意反映的品牌形象。44

对相关品牌理论进行问题分析

形象是指品牌在满足顾客心理和社会需求方面的成功程度。品牌被期望直接满足这些需求,从自己的经验与客户的具体产品,或间接与口碑或目标营销。路易威登(Louis Vuitton)就是一个很好的例子,因为它一直在生产高质量的时装、鞋类和配饰。从奢侈时尚的品牌理论来看,LV似乎存在着集团内部的协同效应,而这种协同效应对于品牌在未来几年免受金融危机的冲击是至关重要的。众所周知,LV正面临着来自多个品牌的激烈竞争,尤其是香奈儿。竞争在旗舰店方面是显而易见的。如前所述,一个重要的例子是LV在乔治街的城市年销售额约为8000万美元,而香奈儿在墨尔本西部的门店年销售额达到2000万美元。尽管LV似乎处于有利的品牌地位,但它也面临着潜在的竞争压力。国际奢侈品零售商的增长最终增强了整个行业的竞争。

Keller(1993)指出,品牌形象是由顾客对特定品牌的感知反映出来的,这种反映通过顾客与该品牌的关联表现出来。因此,公司可以考虑通过创新营销手段,将联想的三个关键维度联系起来,建立品牌声誉,提升品牌联想,从而提高客户对品牌的认知度。这些都是独特的,有利于联想。一定有越来越多的链接与当前的品牌知识,因此,品牌的关联将会变得非常强大。必须增加对可持续性的考虑,减少皮革产品,并寻找更可持续的产品,以吸引富有环保意识的客户。

美国论文被怀疑代写:品牌形象

Brand Problem Identification

Lack of Brand Image

However, the brand faces certain issues in terms of ethics that affect the brand image negatively. There is use of leather and skin of other animals for the purpose of crafting the bags. The luggage pieces and handbags of LV consist of elements that are hand stitched with the painstaking by worker and then are combined by process of merchandise for the increment of productivity.

In addition, the classic logo of LV that was used for the quick establishment of itself in emerging market platforms across the globe have ended up running the course. The handbags and other leather products of the brand are extremely ubiquitous in the current era that they are now being symbolized as accessible luxury brand instead of being symbolized as an exclusive luxury brand. However, the key issue is that LV does not initiate the sale as an affordable or accessible brand of luxury that are extremely expensive in comparison with other brands. More money for accessible luxury is not the imagery of brand that LV is willing to reflect. 44

Relevant Brand Theory to Analyse the Problem

Imagery is referred to as how well the brand is successful in meeting the needs of customers over a psychological and social level. The brand is expected of meeting these needs directly, from the own experiences of the customer with a specific product, or indirectly with word of mouth or target marketing. Louis Vuitton is a good example in this context as it has been making high quality fashion clothes, footwear and accessories. Considering the branding theory for luxury fashion, there appears to be an intra- business synergy of group in LV, and this synergy can be considered as extremely crucial in order to save the brand from the event of financial crisis to be expected in the years to come. LV is known to be facing cut-throat competition from several brands, and especially Chanel. The competition is evident in term of flagship store. As a significant example, as mentioned previously, LV in the city at George Street has made sales of approximately 80 million dollars on yearly basis, while the West Melbourne location of Chanel has reached sales of 20 million dollars on yearly basis. Even though there appears to be a favourable brand position, there is lurking of competitive pressures for LV. The growth of international retailers of luxury has ended up enhancing competition throughout the industry.

It was pointed out by Keller (1993) that the brand image is reflected by the perception of customers regarding a specific brand and this reflection is evident by their association with the brand. Therefore, the company can consider building its brand reputation and boosting its brand association by the creation of marketing approaches linking three key dimensions of association for increasing the recognition of brand among customers. These are uniqueness, favourability of association. There must be increasing linking with the current knowledge of brand and hence, the association of brand will turn out to be extremely strong. There must be increased consideration of sustainability by the reduction in leather products and looking for more sustainable products to attract the wealth eco- conscious customers as well.