本文主要讲述的是文献综述与访谈的混合研究方法，文献综述的开展具有多方面的优势，因为它可以通过识别已经存在的概念和理论，并在已建立的概念上发展研究项目，从而节省整体研究的时间(Reitsamer et al.， 2016)。在这个项目的第一部分中，文献综述详细阐述了瓦伦西亚各地的顾客满意度理论和旅游相关方面。文献综述的局限性将通过纳入访谈作为一种研究方法来解决，以便从参与者获得主要信息。本篇美国论文查重文章由美国论文通AssignmentPass辅导网整理，供大家参考阅读。
Various advantages are offered by the undertaking of literature review since it can save the time of the overall research involved through identifying the concepts and theories which already exist and developing the research project over the established concepts (Reitsamer et al., 2016). Literature review presented in the first section of this project elaborated on the customer satisfaction theories and tourism related aspects that are present across Valencia. The limitations of the literature review will be addressed through the inclusion of the interview as a research method in order to obtain the primary information from the participants.
Therefore, the above rationale suggested that the mixed research method that combines literature review and interview will be effective (Pulido‐Fernández et al., 2015). The mixed methods was used for leveraging the information obtained from the literature and probing 70 European participants that were visitors to Valencia in order to understand the reason behind their visit and the key factors that motivated them.
The data collection method used in this research project was the interview. The interview method could be applied in wide range of actions such as undertaking personal face to face interview, telephonic interview, questionnaire based survey and observation among more. However, the most appropriate data collection method found for this research project is the web based survey questionnaire interview (Petr, 2015). The closed ended structured questionnaire was developed consisting of the questions surrounding the elements of tourism to determine which factors are the most prevalent and encourages the travel to Valencia. The questionnaire was developed with the focus on visitors. Hence, total of 10 questions were developed that was aimed to be completed by total of 70 visitors from the European origin (Oviedo-García et al., 2016).
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