Elie Saab (ES)是一家向社会上富有的消费者销售服装和配饰的公司。该公司最近进军平价线路，并计划扩大其服务。期望公司在保持公司运营流程的核心目标的同时，改变运营模式。有必要对世界市场和当地市场进行细致入微的分析，以便为公司的扩张找到方法。公司的一些产品面临市场饱和的风险。应该进入新的市场，以确保公司的生存(Kotler et al.， 2015)。
Elie Saab (ES) is a company that sells clothing and accessories to the wealthy consumers in the society. The company has recently forayed into the affordable line and is planning on expansion of its services. It is expected that the company should change the operational paradigm while maintaining the core objectives of the operational procedures of the company. There is a need for a nuanced analysis of the world markets and the local markets in order to develop ways for the company to expand. Some of the products of the company are at the risk of reaching market saturation. There should be entry into newer markets to ensure sustenance of the company (Kotler et al., 2015).
The purpose of this analysis is to detail these accounts and provide feasible means for expansion of the company.
The core business of the company is found to be Haute Couture. They have also strategically branched out to ready-to wear, related accessories, wedding attire and haute couture. These are the four major product lines that the company has developed during the course of its operations. They have also formed a strategic alliance with Dubai bases Tatweer organization. Apart from this the company has formed liaisons with Beaute Prestige international to create a unique fragrance that is considered to be a signature of the brand. The ES has also formed alliances with Weaves international company for the creation of Yacht.