美国论文代写哪里好:服务营销的价值

美国论文代写哪里好:服务营销的价值

基督教Grönroos和安妮卡Ravald进行研究,用于分析范围、内容和性质的服务价值创造的逻辑基础。这用于处理供应商客户关系中的客户透视图。目的在于从创造顾客价值的角度理解营销的含义。他们在本文中报告说,为了创造客户价值,公司需要理解概念上不同的过程。这些是客户的声音,是将服务转化为价值的声音。

美国论文代写哪里好:服务营销的价值

通过阅读这些文章,可以理解以下范例。在顾客心目中创造服务和产品的价值对于任何公司的生存都是非常重要的。他们应该把重点放在服务营销方面来维持生计。本文中使用的航空公司示例是一个很好的例子,可以解释行业中的消费者如何尝试创建服务营销的价值(Gronroos, and Ravald, 2011)。他们参与价值创造过程。从个人角度来看,航空业的消费者有打印登机牌的小亭子,甚至有手机上的在线签到应用。这些是航空公司提供的服务,使消费者提供的服务成为一种简单的体验。消费者对以这些形式提供的服务的适应及其使用导致价值创造的形成。

美国论文代写哪里好:服务营销的价值

Christian Gro ̈nroos and Annika Ravald had undertaken a research that is used to analyse the scope, content and nature of the services in the logic basis of the value creation. This is used to address the customer perspective in the supplier customer relationship. The purpose was to understand the implication of marketing from creation of customer value. It was reported by them in this article that for the creation of the customer value, the companies need to understand the conceptually distinct processes. These are the customer voice and the voice of turning the services into value.

美国论文代写哪里好:服务营销的价值

From reading the articles, the following paradigms can be understood. Creating value of the services and the product in the minds of the customers is important for the sustenance of any company. They should focus on the service marketing aspect for their sustenance. The airline example used in this article serves as a good example to explain how the consumers in the industry try to create the values of the service marketing (Grönroos, and Ravald, 2011). They are involved in the value creation process. It has been seen from a personal standpoint that the consumers in the airline industry have kiosks to print their boarding passes and even have the online check in apps in their mobiles. These are the services that have been rendered by the airline company to make the services provided by the consumers to be an easy experience. The consumer adaptation to the services rendered in these forms and their utilizations lead to the formation of value creation.