美国论文网：商业广告策略
B2B广告是指针对潜在客户的其他商业组织，而不仅仅是针对普通客户的广告。B2B广告策略不仅有助于促销产品，而且有助于推动销售收入。IBM活动帮助营销人员以适当的方式设计和执行营销活动。IBM的管理层推广其产品和服务，并以潜在客户为目标。IBM service campaign API规范描述了3.0版本的应用程序编程接口。该规范被认为是campaign service software developer工具包的一部分。它旨在读取、发现和访问IBM campaign的组件(Mangan and Lalwani, 2016)。它保证了信息和数据的有效性，满足了IBM某一活动的安全服务。它通过推广服务来展示自己的利益，吸引更多的企业来增加销售额。
美国论文网：商业广告策略
锁定策略是指客户非常依赖供应商的产品和服务，如果不付出巨大的转换成本，他们就无法转向其他供应商。高的转换成本使得客户很难从通常的产品转移，但由于成本。因此，高切换成本对苹果公司有积极的影响。高切换成本对客户和组织都有显著的影响。高转换成本对苹果有长期的积极影响，从而增加了它的价值。数量因素会导致成本的下降。它导致了公司盈利能力的提高。对于苹果的客户来说，高切换成本是一个可防御的质量因素，这使得组织很难克服它(Presutti and Mawhinney, 2013)。
美国论文网：商业广告策略
B2B advertising refers to targeting other business organizations that are the potential customers rather than just advertising to the general customers. The B2B advertising strategy not only helps to promote offerings, but it also helps in driving sales revenue. The IBM campaign helps the marketers to design and execute marketing campaign in an appropriate manner. The management of IBM promotes its products and services and targets businesses who are the potential customers. The IBM service campaign API specifications describe 3.0 version of application programming interface. The specification is considered as the part of the toolkit of campaign service software developer. It is designed to read, discover and access the components of IBM campaign (Mangan and Lalwani, 2016). It guaranteed the validity of information and data and met the security services of a campaign of IBM. It promotes its services to show its benefits and attract more businesses to increase sales.
美国论文网：商业广告策略
Lock in strategy is the strategy in which the customers are dependent so much on the products and services of the vendor that they cannot shift to another vendor without significant switching costs. High switching cost makes difficult for the customers to move from the product that they normally but due to costs. Thus, high switching costs have positively Apple Inc. The high switching costs have a significant impact on both the customers and organizations. High switching costs have a long-term positive impact on Apple which adds value to it. The quantitative factor would lead to the decrease in the costs. It leads to the increase in the profitability of the company. High switching costs for the customers of Apple are a defendable qualitative factor which makes difficult for the organizations to overcome it (Presutti and Mawhinney, 2013).
