美国内布拉斯加大学论文代写:可口可乐公司的广告策略

美国内布拉斯加大学论文代写:可口可乐公司的广告策略

这对于描述如何将战略付诸实践和建立品牌知名度是至关重要的。该计划包括在报纸、海报网站和当地电台等地方插入广告的理想建议。为了有效地定位一个品牌,该计划可能会坚持主张高质量的创意方法,并与目标受众的生活方式相关联(Esteban & Hernandez, 2016)。该计划包括建立在分销渠道上的建议。通过这种广告,零售商可以接触到旨在促进销售的活动,这将鼓励顾客试用产品。

美国内布拉斯加大学论文代写:可口可乐公司的广告策略

可口可乐公司将可口可乐作为核心品牌,从而为这个旗舰品牌创造最大价值。雪碧是为可口可乐提供支持的封面品牌(Company et al., 2017)。可口可乐在制定广告策略时,需要了解目标市场、客户和市场的基本需求,以及竞争对手的信息。

美国内布拉斯加大学论文代写:可口可乐公司的广告策略

This is essential for describing how the strategy is put to practice and build brand awareness. The plan includes ideally recommendations for advertising inserts in newspaper, poster sites, and local radio and so on. In order to effectively position a brand, the plan might adhere to the creative approach that advocates superior quality and association with the lifestyle of the target audience (Esteban & Hernandez, 2016). The plan includes recommendations that build on the distribution channel. Through such advertising the retailers are reached with the campaign directed towards sales promotion that would provide encouragement to the customers to give the product a try.

美国内布拉斯加大学论文代写:可口可乐公司的广告策略

The Coca Cola Company uses Coca Cola as the core brand and thus directed towards generating maximum value that this flagship brand is able to generate. Sprite is the cover brand that provides support to Coca Cola (Company et al., 2017). Coca Cola while formulating the advertising strategy is required to be aware of the target market, the customers and the basic need of the market along with information of competitors.