WWF澳大利亚分会和RSPCA都有不同的产品。这两个组织活动的主要目的是相似的，即保护动物，但他们的动机是不同的。世界自然基金会的活动旨在保护动物本身。他们只是想让人们收养任何动物。他们的动物名单包括豹、北极熊、企鹅、海龟、猩猩、老虎、熊猫、大象或任何其他濒危动物。这个网站的主要任务是确保有适当的资金，以便该组织能够完全照顾濒临灭绝的动物(Constance & Bonanno, 2000)。该组织的主要目标是为保护这些濒危物种筹集越来越多的资金。当一个人要收养这些濒危物种中的任何一个时，这个人将不得不照顾他们的开支。公司的另一个产品是接受捐赠。该公司要求人们以不同的形式捐赠，以确保濒危物种能够得到保护。根据他们的领养计划，公司为他们提供创业套装以及他们收养的小动物玩具。例如，如果一个人想收养一只老虎，他必须每月支付一定数额的费用。他会得到一个软的玩具和许多其他的东西。
Animal protection is very important in the present times. There are many animals on the verge of extinction. It is the duty of each and every individual to work for the protection of the animals and safeguard them from any form of cruelty. In order to protect the animals, there are organizations such as WWF and RSPCA which have been working. In this report, the discussion will be done on the 4 P’s of marketing used by these companies for the social cause and the target audience for each of these two organizations.
Both WWF Australia and RSPCA have different products. The primary aim of both the organizational campaigns is similar i.e. to protect the animals but their motives are different. WWF campaign aims to protect the animals themselves. They just want the people to adopt any animal. Their list of animals includes the animals such as leopard, polar bear, penguin, turtle, orang-utan, tiger, panda, elephant or any other animals which have been endangered. The primary mission of this website is to ensure that there is proper funding so that the organization can take complete care of the animals which are getting endangered (Constance & Bonanno, 2000). The main goal of the organization is to generate more and more funds for the protection of these endangered species. When a person will adopt any of these endangered species, the person will have to take care of their expenses. Another product of the company is to accept donations. The company asks the people to give donations in different forms in order to ensure that endangered species can be protected. As per their adoption plans, the company provides the startup kits to the people along with the small toy of the animal which is adopted by them. For example, if the person wishes to adopt a tiger, he will have to give the monthly payment of a certain amount. He will get a soft toy and many other things.
The primary aim of RSPCA is to motivate the people to adopt a pet. The organization works for the welfare of pet animals. It motivates the animals to look for rehoming of them at the local RSPCA. The product offered by them includes a pet insurance by which one can do the complete insurance of their dog or cat and it can be used when they are ill or injuring. Under RSPCA, one can adopt a dog or a puppy and can help him to provide him a home. One can also adopt a cat or a kitten or other small animals that are looking for new homes and can adopt them to provide the home (Council, 2012). The RSPCA aims to persuade the people and inform them to donate for the animals and make a change in their lives. In order to promote the message for pet safety, RSPCA has launched a large number of soft toys.