美国作业代写:酒店管理
顾客在登记他们的早餐或午餐选择时享有优先权。要了解当前物流的运作情况,就应该分析服务提供的优势领域。酒店管理人员应该具备提高客户参与度的必要先决条件。应该有一个性能分析来了解酒店处理新需求的实际能力。在这方面已经确定的业务问题是,人们对服务的看法已经降低。有一个相当大的差距,这应该理解使用SERQUAL模型。这使得酒店能够了解需要改进的地方(Hoque, 2013)。在过去,为顾客提供早餐服务有很多问题。在提供的服务和消费者的期望方面有很大的差距。过去的主要业务问题是满足消费者的期望。人民没有按照他们的期望得到服务。这导致了许多消费者对所提供的服务的抱怨。在目前的时代,即使酒店将有能力处理所需的午餐和早餐,也有必要处理消费者对公司提供的服务的投诉。重要的是要处理消费者对质量和感知的要求。
据推断,酒店可能面临的主要经营问题是如何处理消费者对其向人民提供的服务质量的投诉。
美国作业代写:酒店管理
为了增加消费者感知的正面观点,可以使用SERQUAL模型。SERQUAL模型依赖于五个维度。在第一个方面,分析了有形设施的有形方面。在第二个维度,重点是可靠性。第三个方面强调工作人员的反应能力。第四维度是对个人的保证,第五维度是对个人体验的解释(Mauri, 2013)。
期望-构象理论是SERQUAL模型的一部分,该模型试图开发满足消费者期望的服务质量(Mauri, 2013)。期望理论是一种动机理论,它解释了个人基于象征做出决定的方式。
提供优质的服务,满足顾客的期望,是酒店业的当务之急。服务应具有一致性和可重复性,以确定公司的服务质量水平。
美国作业代写:酒店管理
The customers are given preference while checking in about their breakfast or lunch option. To understand the logistics of the current operation there should be analysis of the areas of strength in the service delivery. The hotel management staff should have the required prerequisite to increase customer engagement. There should be a performance analysis to understand about the actual capacity of the hotel to handle the newer requirement. In this the operational issue that has been identified is that the people perception of the services has been reduced. There is a considerable gap and this should be understood using the SERQUAL model. This enables the hotel to understand the areas of improvement (Hoque, 2013). In the past there was a lot of issues in servicing the customers for breakfast. There was a considerable gap in the services provided and the expectation of the consumer. The main operational issues in the past was meeting of the consumer expectations. The people were not serviced according to their expectation. This had led to a lot of consumer complaints about the services that were rendered. In the current times even though the hotel will have the required capacity to handle the lunch and breakfast, there is a need to handle the consumer complaints about the services rendered by the company. It is important to handle the consumer requirements about the quality and perception.
It has been deduced that the main operational issue that the hotel might face is the handling of the consumer complaints regarding the quality of services that has been rendered to the people.
美国作业代写:酒店管理
To increase positive views of the consumer perception the SERQUAL model can be used. The SERQUAL model depends on five dimensions. In the first dimension the tangible aspects of the physical facilities are analysed. In the second dimension the reliability is focused. The third dimension emphasizes on the responsiveness of the staff. The fourth dimension is providing assurance to the personal and the fifth dimension explains about the personal experience (Mauri, 2013).
Expectation-conformation theory is a part of the SERQUAL model that tries to develop a service quality that meets the expectation of the consumers (Mauri, 2013). The expectancy theory is the motivational theory that explains about the ways in which the individuals will make decisions based on the symbolization.
It is imperative for the hotel industry to provide quality services and meet customer expectation. There should be consistency and repeatability of the services to determine the service quality level of the company.