代写被发现:社交媒体营销

代写被发现:社交媒体营销

研究人员指出,尽管有很多关于为什么企业必须有一个非常明确的战略的曝光,小规模企业可能仍然没有明确的目标或明确的战略。(Hanna等,2011)。企业可能会制定使用社交媒体平台的计划,并可能在一些平台上保持活跃。只在一个或几个有选择性的平台上保持活跃,会使这些企业与客户产生互动,客户可能不会满足于只在一个社交媒体平台上发布营销信息。

当代社交媒体营销策略侧重于4p(地点、价格、存在、产品)和7p(地点、促销、人员、实物证据、流程、产品、价格)营销框架中定义的更全面的媒体营销组合。社交媒体营销被定义为企业社交媒体网站获得流量的过程。通常,该定义包括用于鼓励消费者与企业的在线网站交互或使用在线信息与企业进行面对面交互的内容。社交媒体的优势在于,企业能够在实体店之外与消费者建立联系。电子口碑营销通常被定义为社交媒体营销,是一种非传统的口碑营销形式,发生在互联网或社交媒体空间。

因此,没有明确战略的社交媒体进入对企业的威胁不亚于没有任何媒体战略的企业。社交媒体策略必须精心规划,必须全面,还应该确保围绕一个目标进行规划。媒体策略必须符合公司的需要,而且还应该了解营销媒体空间中的所有参与者,比如营销试图接触到的人,以及营销中将要用到的人等等。该项目提案的目的是为松露咖啡馆提出社交媒体营销策略的需求,这将有助于增加咖啡馆的客户数量。

1.1行业背景

新西兰的咖啡产业是餐饮业的一部分。新西兰惠灵顿的咖啡馆文化已经延续了一个多世纪。新西兰惠灵顿有一些传统的茶室,是由Courtenay Place的俱乐部茶室建立起来的,现在已经不存在了。从20世纪80年代至今,随着新一代咖啡饮用者的出现,咖啡文化也随之兴起。咖啡馆文化不再被视为只存在于有影响力或精英阶层。事实上,它被认为是所有消费群体的社会文化的一部分。

惠灵顿自诩为美食之都,以各式各样的餐厅和咖啡馆而闻名。全市有300多家咖啡馆,据说人均占有量超过纽约市(New Zealand Hisotry, 2016)。咖啡行业的主要竞争对手有星巴克、野豆、风车等。

新西兰餐饮行业的Cafe industry group由Cafe and restaurants、takeaway food services、餐饮部services、pub、taverns and bars以及clubs组成。其中,2012年,咖啡馆和餐厅部门的价值为3485万美元。从2008年到2012年,它一直保持在30亿的水平。其中奥克兰地区、坎特伯雷地区和惠灵顿地区被认为是对市场价值贡献最大的地区。

从惠灵顿咖啡文化的产业背景来看,惠灵顿是松露咖啡的竞争之地。

代写被发现:社交媒体营销

Researchers suggest that despite there being much exposure on why it is necessary for businesses to have a very defined strategy, small scale businesses might still forge ahead without much defined objectives or clear strategy as such. (Hanna et al, 2011). Businesses might make plans for a social media platform usage and may remain active in a few platforms. Remaining active on only one or a few selective platforms makes these business have interaction with customers and customer might not be satisfied with marketing information posted only on one of the social media platform.

Contemporary social media marketing strategies focus on a more comprehensive media marketing mix as defined in the 4Ps (Place, Price, Presence, Produce) and the 7Ps (Place, Promotion, people, Physical evidence, process, Product, Price) marketing framework. Social media marketing is defined as the process by which website traffic to a business social media site is gained. Usually the definition includes the content that is used to encourage the consumer to interact with an online website of a business or use the online information to interact with the business in person. The advantage of social media is that the business is able to connect with the consumer outside their brick and mortar presence. Electronic word of mouth marketing is usually defined with social media marketing and is a unconventional form of the word of mouth marketing in that, this happens on the internet or the social media space.

Social media entry without a defined strategy is hence as much a threat to a business as one that does not have any media strategy at all. Social media strategies have to be well planned, have to be comprehensive and should also ensure that it is planned around a goal. Media strategies have to fit the needs of the company, and furthermore should try to understand all actors in the marketing media space, such as the ones that the marketing is trying to reach, the ones who will be used in marketing, etc. The purpose of the project proposal is to present the need for a social media marketing strategy for Truffle Café which would help increase the number of customers for the Café.

1.1 Industry Background

The café industry in New Zealand is one part of the restaurant and hospitality industry. Wellington, New Zealand has a café culture that extends to more than a century. There are traditional tea rooms in Wellington, New Zealand were created with the establishments of what were called the Club tea rooms in Courtenay Place and they do not exist anymore. Since 1980s to current times, cafe culture has increased with the emergency of a newer generation of coffee drinkers. Café culture is no longer viewed as existing only for the influential or for the elite. It is in fact considered as part of the social culture across all consumer segments.

Wellington promotes itself as a culinary capital, famous for its variety of restaurants and cafés. There are more than 300 cafés throughout the city, reputedly more per capita than New York City (New Zealand Hisotry, 2016). The key competitors in the coffee industry are Starbucks, Wild Bean, Wind Mill and more.

The Café industry group of the hospitality industry in New Zealand is made up of café and restaurants, takeaway food services, catering services, pubs, taverns and bars, and clubs as well. Of this, the Café and restaurant segment is valued at 3,485 $million in 2012. It has consistently stayed in the three thousand million level over the years from 2008 to 2012. Of this, the Auckland region, the Canterbury region and the Wellington region are seen to have been the highest contributors to the market value.

From the industrial context, the background of café culture in Wellington, it can hence be understood that Wellington is a competitive place for Truffle Café.

essay代写价格:违反法律案例

essay代写价格:违反法律案例

这些行为是如何违反法律的?

career Australia公司于2006年开业,是一所澳大利亚主要的私立培训学院,在全国大约有15个校区(Parker, 2004)。根据ACCC协议,该公司还将进一步告知学生,可以取消债务,可以对员工进行审查和培训,并就未来更好的行为达成协议。然而,该公司违反了这些指控。这种行为包括歪曲事实。该公司表示,这些课程将帮助客户找到工作,或帮助增加人们找到工作的机会,以及提供笔记本电脑和i -pad等激励措施。该公司还声称,这些是免费的,当客户为课程注册时(帕克,2004)。此外,错误的承诺是关于向亚拉巴地区内的土著人社区作出承诺,这些社区从来没有接受过任何以课程为基础的报名。

客户群体中一些处境最不利和最易受伤害的人受到这种行为的影响。公司没有对他们所欠的债务保持警惕,这是不可接受的。同样不能接受的是,英联邦的基本资本用于资助从未考虑过的课程。

识别违反的法律

该公司违反的法律是澳大利亚客户法(ACL)包含在竞争和客户法案2010 Sch 2。根据本条款和ACL第18条,任何人都被禁止误导参与或欺骗态度。这种禁令对商品或服务的供应没有任何限制,这导致在整个经济中建立一个广泛的行为规范(Parker, 2004)。在商业活动中普遍存在着不合理的行为禁令,特别是对不合理行为的禁令。这些都存在于客户的outlook中,某些业务交易也在这个部分中列出。众所周知,当行为特别具有压迫性时,如上文所述,就是不合理的行为。要被认为是不合理的,行为不仅需要是不公平的。这种行为也应该与社会规范所评判的良知相违背。

一项条款,例如所承担的条款,使客户合同中的合同条款无效。概念是不公平的,它会引起任何必要的失衡在各方的权利和义务,在本合同项下和不合理要求保护的合法损害供应商的利益,它可能导致金融或非金融向党(帕克,2004)。针对已识别的商业行为公司的特定保护包括条款。禁止特定的贸易或商业不公平做法也至关重要。ACL进一步规定,它禁止对未经请求的商品或服务供应进行特定的误导性陈述。这种供应是参与金字塔的计划和做法,涉及价格显示与销售介绍和胁迫。根据ACL处理客户的商品交易是必不可少的。ACL帮助客户为产品或服务提供具有担保性质的权利。ACL还制定了管理非应邀销售交易的国内规则,并概述了关于客户商品安全和与产品相关的服务的5条基本规则的临时协议。

essay代写价格:违反法律案例

How actions breached law?

The company, Careers Australia opened the door in the year 2006 and is a major Australian private training college with approximately 15 campuses across the nation (Parker, 2004). Under the ACCC agreement, the company further will tell students that debts can be cancelled, staff could be reviewed and trained, and agreement towards better behaviour in future can be provided. However, the company was in breach of these claims. This behaviour included misrepresentation. It stated that the courses would help customers in finding jobs or will help in increasing the chance of people to get jobs and the inducement offering such as laptops and I-pads. The company also made claims that these were given for free when the signing up was done by the customers for the courses (Parker, 2004). Also, the false promise was with regard to promising the Aboriginal communities within the Yarrabah area which was never given any course based enrolment.

Some of the most disadvantaged and those at vulnerability amongst the customer groups were influenced through such behaviour. It is unacceptable that the company did not keep alerted towards the debts incurred by them. It was also not acceptable that essential capital of commonwealth went towards funding of courses that were never taken into consideration.

Identifying the laws that are breached

The laws that the company breached was Australian customer law (ACL) contained within the Competition and customer Act 2010 Sch 2. According to this and the ACL Section 18, any person is prohibited from misleading engagement or deceptive attitude. Such prohibition does not have any limitation to the goods or services supply and this leads towards creating a broad conduct norm across the economy (Parker, 2004). A general unconscionable conduct ban within commerce and particular bans over conduct of unconscionable nature are present. These are present within the customer’s outlook and certain transactions of business are also laid out within this segment. Conduct is known to be unconscionable when it is especially oppressive such as in this outlined case. To be regarded unconscionable, behaviour needs to be more than only being unfair. The behavior also should be in opposition to the conscience as judged against the societal norms.

A provision such as the one undertaken makes contractual terms within the contracts of customers to be void. A concept is not fair when it can cause any essential imbalance in the rights of the parties as well as obligations that arise under this contract and it is not reasonably required for protecting the legitimate supplier interests and it can cause detriment of financial or non-financial towards a party (Parker, 2004). Particular protections addressing identified business conduct firms is inclusive of provisions. Banning the particular trade or commerce unfair practices is also essential. The ACL is further such that it results in prohibiting specific misleading representations with the unsolicited goods or services supply. This supply was with participation within the schemes of pyramid and practices to involve the prices display with selling of referral and coercion. To deal with goods customer transactions are essential as per the ACL. The ACL helps in providing customer the rights of guaranteed nature for products or services. The ACL also sets domestic rules to govern unsolicited transactions of sales and outlines the lay-by agreements of 5 basic rules over the customer goods safety and services related to products.

代写被发现:英语作为通用语的观点

代写被发现:英语作为通用语的观点

近年来,英语作为一种通用语,已成为不同母语的人们之间交流的最常用方法。根据Crystal(2004)的研究,英语是一门被广泛使用的语言,世界上几乎每个人都说英语,尽管说英语的人中只有四分之一的人的母语是英语。关于英语作为通用语,可以确定的最独特的一点是,英语几乎可以在全世界作为一种联系语言使用。

Jenkins(2003)、McArthur(1998)和Shaw(2003)将英语定义为一种通用语,是英语作为国际语言或“世界英语者”这一更为普遍的现象。这些词通常被用来作为英语跨内圆、外圆和外圆使用的封面语(Kanchu, 1992)。

与EIL相关的传统意义包括在Kachru圈子内为国际社会和国际交流使用英语。House(2003)指出,在母语背景不同的人群中,选择英语作为第一语言背景的交际手段。Seidlhofer(2012)认为英语是世界跨文化交际的媒介。术语“英语作为一门外语”用于相同的上下文。在当今时代,英语越来越多地被非英语母语的人所塑造。世界上有很多例子,英语不涉及任何母语者(Box et al, 1987)。

关于“英语作为一种通用语言”这一话题已经进行了大量的研究。在音系学(Jenkins, 2000)、语用学(Meiekord, 1996)和词典语法层面进行了研究。英语作为一门外语,已经在不同的层次上进行了编纂和分析。Jenkins(2000)也指出,有很多声音被认为是属于英语的,但是很难说。这些声音可能并不是国际英语作为通用语言所必须的。以英语为外语的人实际上不用第三人称单数现在时。这实际上不会导致任何误解或沟通问题。

代写被发现:英语作为通用语的观点

In recent times, English as a Lingua Franca has emerged as the most common method used for the communication between the people having different first languages. According to Crystal (2004), English is such a widely used language that almost everyone in the world speaks English though only one out of four people who speak English actually have English as their mother tongue. The most distinctive thing which can be established about English as the Lingua Franca is that the English can be used as a contact language in almost the entire world.

Jenkins (2003), McArthur (1998) and Shaw (2003), defined English as a Lingua Franca to be the more general phenomenon of English as the international language or the ‘World Englishers’. These words have been generally used as the cover terms for the use of the English Spanning inner circle, outer circle and expanding circle (Kanchu, 1992).

The traditional meaning related to the EIL comprises the use of the English language within the Kachru’s circles for both the international communities and the international communication. House (2003) stated that English is chosen as the means of communication among those people who used English as a selected means of the first language backgrounds among different people who had a different first language background. Seidlhofer (2012) stated that English is the medium of intercultural communication in the world. The term “English as a foreign language” is used for the same context. In the present times, the English language is shaped more and more by the people have non-English mother tongue. There are many instances in the world where English doesn’t involve any native speaker of the language (Box et al, 1987).

There have been a large number of researches carried out on the topic of “English as a lingua franca”. Research has been carried out at the level of phonology (Jenkins, 2000), pragmatics (Meiekord, 1996) and lexicogrammar. English as a foreign language has been compiled and analysed at different levels. Jenkins (2000) also stated there are many of the sounds which are regarded as the one which may belong to English language but are difficult to speak. These are the sounds which may not be actually necessary for the International English as a lingua franca. The speakers of the English as a foreign language don’t actually use the third person singular present tense. This doesn’t actually lead to any kind of misunderstandings or the communication problems.

碩士論文代寫:功能主義理論

碩士論文代寫:功能主義理論

功能主義理論是迪爾凱姆提出的。他是功能主義理論的創始人。這一理論關注的是社會的需求以及教育如何幫助實現這些需求。根據功能主義理論,教育是將知識、技能和道德價值傳遞給下一代的過程。人們的道德價值觀念和社會動員使社會得以發展,使人們更加接近並一致地工作,而不受階級和信仰的歧視,以實現他們的目標。

功能主義理論強調教育的目的是支持核心價值和社會控制的轉移。在美國,以教育爲核心的社會價值觀是那些加強政治和經濟體系的價值觀。這兩個體系最初推動了教育體系的發展。因此,它在教育和政治經濟環境之間形成了一種相互呼應的體系。此外,功能主義理論注重培養學生的溝通、競爭和個性。因此,根據功能理論,高等教育系統中的所有個體都在努力維持平衡。

功能主義理論中的分層源於共同的價值觀。它建議,社會中的個人必須基於共同的價值觀進行評價,然後將其置於不同的等級。這種做法是必要的,以確保最合格和最熟練的個人在社會上擁有最好的職位。由於基於共同價值觀的分層,所有的個體都按照自己的資格發揮作用。功能主義理論表明,在分層的基礎上,人們可以通過努力工作和獲取知識來提升自己的社會地位。

衝突理論

衝突理論源於馬克思的思想。馬克思認爲,由於階級衝突,社會不斷地進行着社會動員,使社會成爲一個動態的社會結構。根據衝突理論,社會沉溺於對經濟穩定、金錢、地位和休閒等資源的競爭;而功能主義理論的競爭是建立在價值和知識技能的獲得的基礎上的。作爲功能理論,衝突理論主張對個體進行分類。然而,區別在於排序的概念。功能主義理論認爲,學生的分類是基於他們的優點和技能。而衝突理論認爲,教育機構的分類僅僅是基於種族和經濟的界限(Atkinson, 2014)。這種實踐在衝突理論中被稱爲隱性課程。

功能理論所解釋的分層系統被衝突理論所排斥。衝突理論表明,分層體系允許富人佔據高層職位,同時讓窮人變得遲鈍。窮人沒有得到足夠的機會去競爭,並在社會上取得自己的地位。衝突理論認爲,分層體系並沒有爲個人提供公平的分配,而是一個固定的博弈,在這個博弈中,富人還是富人,窮人還是窮人(Rubin, 2014)。衝突理論是建立在這樣一種觀念之上的:教育體系對工人階級起作用,使他們意識到他們將永遠留在下層社會。

碩士論文代寫:功能主義理論

The functionalist theory was proposed by Durkheim. He was the founder of the functionalist theory. This theory focuses on the needs of society and the ways in which education helps in fulfilling them. According to functionalist theory, education serves as the process of transferring knowledge, skills and moral values to the upcoming generation. The moral values and social mobilization of people enable the development of a society where people come closer and work homogenously without discrimination of class and creed to attain their goals.

The functionalist theory focuses on the purpose of education to support core values and transfer of social control. In US, the social values focused in education are those which strengthen political and economic system. These two systems originally fueled the system of education. Hence, it develops an echoed system between education and politico-economic environment. The functionalist theory, moreover, focuses on developing communication, competition and individualism of the students. Thus, according to functional theory, all individuals in the higher education system are struggling to maintain equilibrium.

Stratification in functionalist theory is derived from common values. It suggest that individuals in the society must be evaluated based on common values, and then placed on different ranks. This practice is necessary to assure that the most qualified and skilled individuals hold best positions in the society. As a result of stratification based on common values, all individuals perform roles in accordance with their qualification. Functionalist theory shows that on the basis of stratification, people can uplift their social status if the work harder and acquire knowledge.

The Conflict Theory

Conflict theory is derived from the ideas of Karl Marx. Marx suggests that the society is continually undergoing social mobilization due to class conflict, which makes the society a dynamic setup. According to conflict theory, the society is indulged in competition over resources such as economic stability, money, status and leisure; while the competition in functionalist theory was based on merit and attainment of knowledge and skills. As functional theory, conflict theory believes in sorting of individuals. However, the difference lies within the concept of sorting. Functionalist theory suggests that sorting of students is based on merit and skills. While conflict theory suggests that the sorting practiced in educational institutions is based merely aligned with ethnic and economic lines (Atkinson, 2014). This practice is termed as hidden curriculum in the conflict theory.

The stratification system explained by functional theory is rejected by conflict theory. Conflict theory shows that the stratification system allows placement of rich at the top positions while dulling the poor. Poor do not get sufficient chance to compete and make their position in the society. Conflict theory suggests that the stratification system instead of offering fair placement of individuals, it is a fixed game in which rich remains rich and poor remains poor (Rubin, 2014). Conflict theory is based upon the idea that the education system hidey works on the worker class to make them realize what they will always remain in the lower class.

代写被发现:人力资源管理

代写被发现:人力资源管理

本研究是在前人研究成果的基础上提出假设的。进一步的研究是基于符合人力资源实践理论方面的某些模型。此外,研究中考虑的假设得到了文献的支持,因此制定了相应的措施。这些措施在进行定量分析方面很有价值,因为定量分析比定性分析更科学,而定性分析的结果可能存在偏差。

本研究的局限性之一是所采用的测量方法,即与离职意图和偏差行为相关的测量方法被恰当地选择,并且对工作敬业度有相当大的影响。然而,这些度量可能不能提供正确的场景,因为推论不是直接的,并且是从这些度量中派生出来的。此外,这项研究已经进行了一年多的时间。对员工进行为期一年的监控并扣款是一项艰巨的任务。最后,其他可能影响工作投入和偏差的因素,如团队支持、经理和同事的角色,还没有包括在内。这些因素的缓冲效果也需要纳入研究。

人力资源实践/策略的主要发现和应用

研究主要集中在组织支持的POS。主要发现是,如果工作敬业度较低,员工离职意愿和越轨行为就会较高。这种不当行为只会出现在员工认为没有得到组织支持的情况下。

另一个重要的发现与缓冲假说有关,即POS作为调节因子,维持工作投入与偏差行为之间的关系,并为低水平的工作投入提供缓冲。

本研究从两个方面对契约理论做出了贡献。首先,个人资源、工作资源和社会资源三种类型为工作需求带来的压力提供了必要的缓冲(Bakker et al., 2007)。此外,工作资源在所有这些方面的作用是重要的,因为它们具有激励潜力。第二,参与已被概念化为积极工作和精力资源的状态。该研究强调了POS的重要性,因为它不仅可以用于社会交换,还可以作为雇主提供的组织资源。

代写被发现:人力资源管理

The study has been conducted by formulating hypothesis based on previous findings. Further research has been based on the certain models conforming to the theoretical aspects of the HR practices. Moreover, the hypotheses considered in the study are supported by the literature and accordingly the measures have been developed. These measures are quite valuable in conducting quantitative analysis which is more scientific than qualitative approach in which biased results can be there.

One of the limitations of the study is that the measures employed i.e. measures related to turnover intentions and deviant behaviors have been suitably selected and have considerable influence on work engagement. However, these measures might not provide the right scenario as the inferences are not direct and are derived from these measures. Furthermore, the study has beenspreadover a period of one year. It is a difficult task to monitor employees over the one-year time and draw deductions. Lastly, other factors that can affect work engagement and deviations such as team support, role of managers and co-workers has not been included. The buffering effect of these factors also needs to be involved in the study.

Main Findings and Omplications for HR Practices/Strategies

The study is concentratedpredominantly on POS as organizational support. The main finding is that if there is low level of work engagement, there will be higher level of turnover intentions and deviance. Such misbehaviorswill be there only in cases where the employee does not think the support from the organization is there.

Another essential finding is related to the buffering hypothesis i.e. POS acts as moderator to retain the relationship between engagement at work and deviant behaviors and performs as buffer for low level of work engagement.

The present study contributes to the engagement theory in two ways. Firstly, the three types of resources i.e. personal, job and social resources offer necessary buffer for the stress created due to job demands (Bakker et al., 2007). Further,the role of job resources amongst all these issignificant as they have motivational potential. Secondly, engagement has been conceptualized as state of positive work and energetic resource.The study highlights the magnitude of POS as it can be seen not only for social exchange but also anorganizational resource that can be provided by the employers.