该公司需要与Tropicana等知名品牌竞争。公司成立于2014年，与国际和本土品牌相比资源较少。在此基础上，公司需要设计出与主导品牌形象发展相适应的解决方案。这种企业参与的方法是让人们意识到注重质量的健康选择。企业的资源水平也降低了。因此，该公司主要集中在社交媒体门户和直接营销，以获得消费者基础。社交媒体营销是一种产品或服务的推广形式(Hanssens et al.， 2014)。它被称为网络营销或数字营销。他们在社交媒体平台和学术界占据主导地位。他们有许多内置的数据分析算法，使得公司更容易与消费者接触。从战略的角度来看，公司需要有一个系统来跟踪员工的进步。由于现有和潜在的消费者，这些公司增加了广泛的利益相关者(Caljuicecocom, 2017)。这有助于公司确定产品的销售范围，并帮助他们确定消费市场的基础。社交媒体文化和语气的发展是很容易的。为公司的欢乐时光设计的商业和广告活动本身就是关于人们如何在繁忙的日程中保持健康。公司的印刷媒体发展减少了。他们确实试图宣传他们提供的井水套餐。
The market segment that was targeted was the busy corporate employees who did not have time to eat healthy foods. It is costing the company’s exorbitant prices when the employees become sick. This enabled the company employees to gain access to healthier food options in their busy schedule.
The company needs to compete with the known brands such as Tropicana. The company was formed in 2014 and has lesser resources when compared to the international and local brands. Based on this, the company needs to devise solution that is attuned towards developments of the dominant brand image. This method of corporate involvement was to make the people aware of the healthier option that focused on quality. The level of resources was also reduced for the companies. Owing to this, the company focused mostly on the social media portals and direct marketing to gain the consumer base. The social media marketing is a form of promotion of a product or service (Hanssens et al., 2014). It is known as e-marketing or digital marketing. They are dominant in the social media platforms and academia. They have a number of built-in data analytics algorithms that makes it easy for the companies to have engagement with the consumers. From a strategic point of view, the companies need to have a system in place to track the progress of the employees. The companies add a wide range of stakeholders owing to the current and potential consumers (Caljuicecocom, 2017). This helps the companies to set the scope of the products sale and aids them in defining the consumer market base. The development of the social media culture and tone is easily facilitated. The commercial and ad campaigns that were devised for the happy hour for the company were in itself about how people can stay healthy in their busy schedule. There is reduced development of the print media for the company. They do try to promote about the well packages that they offer.
Added to this, they wanted to show that the company operates as a brick and mortar store. For this, the company focused its efforts on the social media marketing.