品牌形象論文:健康快樂時光營銷活動

品牌形象論文:健康快樂時光營銷活動

加州果汁公司(California Juice Co.)是一家果汁公司,創建了一個健康快樂時光項目。該公司利用Eventbrite發送邀請,利用社交媒體平臺推廣產品。這家公司的目標客戶羣是公司員工。很明顯,公司使用了大量的門戶網站和社交媒體與辦公室裏的消費者聯繫(Caljuicecocom, 2017)。通過專注於發展消費者品牌形象,它能夠將促銷活動混合在一起。這是一場能夠在辦公室擴大消費者細分的運動。該公司發佈的推薦信主要針對的是大學生,他們通常都像公司員工一樣工作繁忙。

品牌形象論文:健康快樂時光營銷活動

加利福尼亞果汁公司是一家專注於提供果汁產品以改善員工健康的果汁公司。加州果汁公司成立於2014年。公司的目標是爲公司員工提供健康的產品。它被認爲是企業健康使命的一部分。超過3磅的生水果和蔬菜被送到公司(Caljuicecocom, 2017)。這是爲了創造一個更健康的員工,並確保公司的整體醫療成本降低。它也確保有一個快樂的環境和更好的工作環境。

品牌形象論文:健康快樂時光營銷活動

California Juice Co. is a juice company that had created a wellness happy hour program. The company had used Eventbrite to send out invitations and used social media platforms to promote the products. The company had a targeted segment of corporate employees. It is evident that the company had used a number of online portals and social media to connect with the consumers in the office (Caljuicecocom, 2017). It had been able to mix the promotional campaign by focusing on developing the consumer brand image. This was a campaign that was able to reach towards larger consumer segmentation in the office. The recommendation that was posted for the company was to focus on the college students who have typically busy schedules like the corporate employees.

品牌形象論文:健康快樂時光營銷活動

California Juice Co. is a juice company that focuses on delivering juice products to improve the health and wellness of the employees. The California Juice Co. was originally launched in 2014. The objective of the company is to delivery healthy products to the employees in the company. It is considered to be a part of the corporate wellness mission. Upwards of 3 pounds of raw fruits and vegetables are delivered to the companies (Caljuicecocom, 2017). This is to create a healthier staff and ensure that the healthcare costs of the company are reduced overall. It also ensures that there is a happy environment and better work environment.