Entrepreneurship is not only about the creation of a new business, it is also about sustaining in the business and adopting a unique approach in order to sustain in the business world. Entrepreneurship is about a combination of addressing marketing needs of the company, while developing opportunity, innovation and change. To become entrepreneurial there should be the ability of the company to develop the spirit, focusing on leveraging the entrepreneurship capabilities and developing effectiveness. This is an integrated effort that combines the heuristics of technology, innovation and meeting consumer requirements. The entrepreneur needs to factor in the tangibles and the intrinsic variables.
The dimensional focus of Nike Inc. has always been constant innovation and creation of newer products. It had focused on the product design and in unique marketing techniques. The company had launched a series of products that were a complete new design. There was considerable innovation and creative disruption that was involved in this process of the company. Apart from this the company had forged strategic relationship with companies such as Apple, Facebook to develop market range. Based on these factors and the direction of focus of the company, it is evident that the dimension that the company focuses on is the innovative breakthrough. The reasons for considering are that the justification of this dimension has been probed in the following.