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美国论文被怀疑代写:品牌形象

美国论文被怀疑代写:品牌形象

品牌识别问题

品牌形象缺失

然而,品牌也面临着一定的伦理问题,这些问题会对品牌形象产生负面影响。包的制作使用皮革和其他动物的皮。LV的箱包由手工缝制,再经过工人的辛勤劳动,再经过商品的加工组合而成,以提高生产效率。

此外,LV在全球新兴市场平台上快速确立的经典logo,最终也成为了这门课的主题。该品牌的手袋等皮具产品在当今时代极为普遍,它们正被符号化为触手可及的奢侈品牌,而不是被符号化为专属的奢侈品牌。然而,关键问题在于,LV并没有把这一销售作为一种可负担得起的或可获得的奢侈品品牌,而与其他品牌相比,这一品牌的价格非常昂贵。更多的钱花在易得奢侈品上,并不是LV愿意反映的品牌形象。44

对相关品牌理论进行问题分析

形象是指品牌在满足顾客心理和社会需求方面的成功程度。品牌被期望直接满足这些需求,从自己的经验与客户的具体产品,或间接与口碑或目标营销。路易威登(Louis Vuitton)就是一个很好的例子,因为它一直在生产高质量的时装、鞋类和配饰。从奢侈时尚的品牌理论来看,LV似乎存在着集团内部的协同效应,而这种协同效应对于品牌在未来几年免受金融危机的冲击是至关重要的。众所周知,LV正面临着来自多个品牌的激烈竞争,尤其是香奈儿。竞争在旗舰店方面是显而易见的。如前所述,一个重要的例子是LV在乔治街的城市年销售额约为8000万美元,而香奈儿在墨尔本西部的门店年销售额达到2000万美元。尽管LV似乎处于有利的品牌地位,但它也面临着潜在的竞争压力。国际奢侈品零售商的增长最终增强了整个行业的竞争。

Keller(1993)指出,品牌形象是由顾客对特定品牌的感知反映出来的,这种反映通过顾客与该品牌的关联表现出来。因此,公司可以考虑通过创新营销手段,将联想的三个关键维度联系起来,建立品牌声誉,提升品牌联想,从而提高客户对品牌的认知度。这些都是独特的,有利于联想。一定有越来越多的链接与当前的品牌知识,因此,品牌的关联将会变得非常强大。必须增加对可持续性的考虑,减少皮革产品,并寻找更可持续的产品,以吸引富有环保意识的客户。

美国论文被怀疑代写:品牌形象

Brand Problem Identification

Lack of Brand Image

However, the brand faces certain issues in terms of ethics that affect the brand image negatively. There is use of leather and skin of other animals for the purpose of crafting the bags. The luggage pieces and handbags of LV consist of elements that are hand stitched with the painstaking by worker and then are combined by process of merchandise for the increment of productivity.

In addition, the classic logo of LV that was used for the quick establishment of itself in emerging market platforms across the globe have ended up running the course. The handbags and other leather products of the brand are extremely ubiquitous in the current era that they are now being symbolized as accessible luxury brand instead of being symbolized as an exclusive luxury brand. However, the key issue is that LV does not initiate the sale as an affordable or accessible brand of luxury that are extremely expensive in comparison with other brands. More money for accessible luxury is not the imagery of brand that LV is willing to reflect. 44

Relevant Brand Theory to Analyse the Problem

Imagery is referred to as how well the brand is successful in meeting the needs of customers over a psychological and social level. The brand is expected of meeting these needs directly, from the own experiences of the customer with a specific product, or indirectly with word of mouth or target marketing. Louis Vuitton is a good example in this context as it has been making high quality fashion clothes, footwear and accessories. Considering the branding theory for luxury fashion, there appears to be an intra- business synergy of group in LV, and this synergy can be considered as extremely crucial in order to save the brand from the event of financial crisis to be expected in the years to come. LV is known to be facing cut-throat competition from several brands, and especially Chanel. The competition is evident in term of flagship store. As a significant example, as mentioned previously, LV in the city at George Street has made sales of approximately 80 million dollars on yearly basis, while the West Melbourne location of Chanel has reached sales of 20 million dollars on yearly basis. Even though there appears to be a favourable brand position, there is lurking of competitive pressures for LV. The growth of international retailers of luxury has ended up enhancing competition throughout the industry.

It was pointed out by Keller (1993) that the brand image is reflected by the perception of customers regarding a specific brand and this reflection is evident by their association with the brand. Therefore, the company can consider building its brand reputation and boosting its brand association by the creation of marketing approaches linking three key dimensions of association for increasing the recognition of brand among customers. These are uniqueness, favourability of association. There must be increasing linking with the current knowledge of brand and hence, the association of brand will turn out to be extremely strong. There must be increased consideration of sustainability by the reduction in leather products and looking for more sustainable products to attract the wealth eco- conscious customers as well.

essay修改:台湾学生如何学习英语

essay修改:台湾学生如何学习英语

雅思口语和听力成绩与台湾学生在英语口语高等教育环境中的互动能力

1. 介绍

英国的大学明白语言技能与学科知识和技术专长同样重要。这所大学试图创造一种衡量标准,使学生能够发展在新环境中生存的技能。来自台湾等国家的学生没有把英语作为主要的交流媒介。当他们想要在英国学习时,他们需要对这个学科有一些基本的工作知识。由于这个原因,已经制定了标准化考试来了解外国学生的技能。雅思(International English Language Testing System,简称IELTS)是一种被大学用来评估学生所需要的语言能力的考试(Demetriou, 2016)。最近人们注意到,大学对这些考试给予了过分的重视。当一个特定的测试被给予如此多的重要性时,应该进行分析来测试测试的有效性。关于这些测试,社会上存在着不同的意见(Demetriou, 2016)。对这门学科有基本知识的外国学生,在实际生活在讲英语的国家(如英国)时,似乎面临着许多与语言相关的问题。

研究基本上可以分为两部分。我们将对雅思高分的影响及其在英语国家的相关性进行初步分析。本研究将详细分析各大学考虑这一分数并重视这一语言测试方法的原因。从这一分析中,我们可以基本地获得所呈现的差距(Demetriou, 2016)。从这一点出发,我们将解读台湾学生在英语国家中如何发展语言技能(Demetriou, 2016)。本文将分析如何提高学生的自信心,以及如何使他们符合英国现有的文化范式。

将使用的研究方法是混合方法研究。采用一级研究和二级研究方法。文献综述将进行初步探讨(Demetriou, 2016)。在此基础上,确定适合本研究问题的研究方法。所有伦理考虑,如个人偏见和参与者的同意,都将得到处理和防止。本研究将采取合理的措施减少个人偏见。

essay修改:台湾学生如何学习英语

IELTS Speaking and Listening Scores and Taiwanese Student’s Ability to Interact in English Speaking Higher Education Environment

1. Introduction

Universities in Great Britain understand that linguistic skills are as important as the subject knowledge and technical expertise. The university has tried to create metric that would enable the student to develop skills to survive in a newer environment. Students from the nations such as Taiwan do not have English as the main medium of communication. When they wish to study in the UK, they need to have some fundamental working knowledge of the subject. Owing to this, there has been the formulation of standardized tests to understand the skills of the foreign student. IELTS (International English Language Testing System) is one test that has been used by the Universities to estimate the linguistic proficiency that the student requires (Demetriou, 2016). It has been observed in the recent times that there has been undue importance given by the universities to these tests. When so much of importance has been given to a particular test, there should be analysis done to test the efficacy of the tests. There has been mixed opinion in the society regarding these tests (Demetriou, 2016). The foreign students who have basic knowledge about the subject seem to face a number of language related issues when they are actually living in an English speaking country such as the Great Britain.

The research can be fundamentally divided into two parts. There will be an initial analysis on the impact of high score in IELTS and its relevance in an English speaking country. The reasons for the universities to consider the score and give importance to this methodology of linguistic testing will be done in detail. From this analysis, there will be basic garnering of the gaps that are presented (Demetriou, 2016). From this, the ways to develop the linguistic skills of the Taiwanese students in an English speaking nation will be deciphered (Demetriou, 2016). The ways to improve the confidence of the students and the way they should conform to the existing culture paradigm of Britain will be analysed.

The research methodology that would be used is a mixed method research. Primary research and secondary research method will be used. There will be initial probing of the literature review (Demetriou, 2016). Based on this, research method that is appropriate for this research question will be determined. All ethical considerations such as personal bias and consent of the participants will be addressed and prevented. Reasonable efforts to reduce personal bias will be done in this research.

美国论文代写被发现怎么办

美国论文代写被发现怎么办

另一位商界和传媒界的杰出领袖是鲁珀特•默多克(Rupert Murdoch)。1931年,85岁的默多克出生于澳大利亚墨尔本,父亲是基思·默多克,母亲是伊丽莎白·乔伊。他21岁时就接管了父亲的报业,并将其发展成为一个千万富翁帝国。今天,他于2013年创立的新闻集团,在剥离了他的前新闻集团的出版业务后,2015年的收入为86.33亿美元(New Newscorp – annual report, 2015)。目前,他是福克斯新闻频道(FNC)或福克斯新闻的首席执行官,福克斯新闻是一家总部设在美国的卫星和有线新闻频道,由他和罗杰·艾尔斯共同创办。2015年数据显示,该公司在美国卫星、有线和电信客户中占有81.4%的市场份额。默多克成功的故事充满了各种跌宕起伏、奋起反击的故事。他经历过各种商业危机和个人危机,但每次都表现得很有韧性。敏锐的商业嗅觉、勤奋的工作和清晰的视野,是默多克最好的特质之一,这帮助他成为一个鼓舞人心的和成功的领导者在商界(Amernic和Craig, 2012)。

美国论文代写被发现怎么办

罗伯特•门基斯爵士(Sir Robert Menzies)与鲁珀特•默多克(Rupert Murdoch)的比较

这些伟大领袖建立的帝国是建立在他们所拥有的强大属性基础之上的。虽然孟席斯被认为是澳大利亚政坛的革命领袖,但默多克却是商界成功的缩影。罗伯特·门齐斯(Robert Menzies)是澳大利亚总理任期的标志性人物,他将安全感和希望化身为自己。他很有远见,能看到自己的决定所带来的后果,尽管这些决定立即遭到了反对派的批评。例如,他为建立澳大利亚与新加坡和马来西亚的关系或与亚洲国家的现代协会所采取的举措,即使在今天也证明对澳大利亚是卓有成效的(澳大利亚国家博物馆,2016)。尽管孟席斯的这些行为立即受到了批评,但作为一个强有力的领导者,他拥有清晰的视野和智慧,能够坚定地坚持自己的决定。孟席斯时代也可以说是澳大利亚经济增长的大好时机。可靠的经济增长、失业率的下降、住房的公共所有权的增加、富裕中产阶级的崛起以及对国家经济成就成果的民主满足,标志着孟席斯担任该国总理的时期。他的原则和信念常常使他被称为“有信念的政治家”,他的动机并不完全是出于公共关系、关注团体和在每个人眼中外交正确的普遍做法的考虑。相反,他是一个有强烈原则和观点的人。他从不害怕表达,即使这意味着招致负面的批评。然而,他并不热衷于向人民阐明自己的目标和动机,因此常常不受欢迎。作为一个领导者,可以说他缺乏一种让下属参与其中,平易近人的态度。然而,他的决定和影响是深远的,在那个时候,每个人都很难理解。他将永远被人们记住,因为他是一个积极进取的成功者,伟大的演说家和远见卓识的人,他对国家有远见,他的决定仍然有利于澳大利亚的全球地位(霍华德,2014)。

美国论文代写被发现怎么办

Another remarkable leader in the world of business and media is Rupert Murdoch. Murdoch who was 85 years old was born in 1931 to Keith Murdoch and Elisabeth Joy in Melbourne, Australia. He began with the takeover of his fathers’ newspaper business at a young age of 21 and grew it to a multimillionaire empire. Today the News Corp, a company he founded in 2013, after rolling off the publishing operations of his former company News Corporation, stands at revenue of US$ 8.633 billion for the year 2015 (New Newscorp – annual report, 2015). He is currently working as the CEO of Fox News Channel (FNC) or Fox News, an America based satellite and cable channel for news, which he founded by along with Roger Ailes. This company owns the market share of 81.4% of satellite, cable and telco customers in America as per 2015 data. The story of success of Murdoch is filled with various tales of falling and again rising to strike back. He has survived various commercial as well as personal crises, but each time emerged as a resilient fighter. Along with keen business sense, hard work and clarity of vision, being resilient is one of the best attributes of Murdoch, which helped him to become an inspirational and successful leader in the world of business (Amernic and Craig, 2012).

美国论文代写被发现怎么办

The comparison of Sir Robert Menzies and Rupert Murdoch

The empires set by these great leaders are built up on the strong foundations of attributes they have. While Menzies is considered as revolutionary leader of the Australian politics, Murdoch is epitome of success in the business world. Robert Menzies personified the sense of safety and hopefulness which formed the hallmark of his tenure as the Australian prime minister. He had farsightedness to see the consequences of his decisions, which though immediately received criticism from his oppositions. For example, the initiatives he took for establishing the relationships of Australia with Singapore and Malaysia or the modern associations with the countries of Asia, are proving to be fruitful for the country even today (National museum of Australia, 2016). Even though, these actions of Menzies received immediate criticism, as a strong leader, he has clarity of vision and intellect to stand unwavering with his decisions. The era of Menzies could also be said to be great time for the economic growth of Australia. The reliable growth, reduced joblessness, increasing public ownership in the housing, rise of affluent middle class and the democratic gratification of the results of country’s economic accomplishments marked the period of Menzies’ time as the country’s Prime Minister. His principles and believes have often made him to be referred as a “conviction politician”, who is not motivated exclusively by the considerations of public relations, attention groups and general practise of being diplomatically correct in the eyes of everyone. Instead he was a man with strong principles and views. He was never scared of being expressive, even if it meant incurring negative criticism. However, he was not very keen in making his goals and motives clear to the people and hence often gained unpopularity. As a leader it could be said that he lacked the attitude of keeping his followers involved and being approachable. Nevertheless, the greatness of his decision and implications were far reaching and would have been difficult for everyone to understand them at that time. He would always be remembered for being the aggressive achiever, great speaker and visionary, who had vision for the nation and whose decisions still benefit the global position of Australia (Howard, 2014).

美国代写:合同法案例

美国代写:合同法案例

目前的任务与澳大利亚消费者法有关。给定的案例围绕着时尚设计师Winnie和活动策划人Eva之间的合同展开讨论。根据给定的案例,Winnie不得不计划她的婚礼,为此她与Eva签订了合同。双方于2015年9月13日签订的合同中包含了多项条款,明确了翡翠礁酒店在温妮大事件中的角色和责任。在这份Eva和Winnie的合同中,双方都有一些隐藏的活动,比如Winnie没有解释婚礼上为她的婚纱举办的时装秀是为了盈利,Eva也没有提到乐队暗示是她的儿子。然而,在婚礼当天,温妮一切都不顺利,因为热带飓风来袭,一切都没有按计划进行。温妮觉得她有权就所发生的损失起诉伊娃。在这方面,关于合同成立的相关法律、合同条款的效力、损害合同的因素以及Winnie可获得的损害赔偿和补救办法,已在本次转让中进行了讨论。此外,与违约有关的后果也是本次转让的一部分。

Winnie和Eva签订了一份合同,由Eva负责管理Winnie的婚礼事宜。合同中有六项条款规定了翡翠礁酒店的角色和责任。除此之外,伊娃还口头告诉温妮,在某些情况下,热带风暴会扰乱翡翠礁酒店发生的事件。伊娃还向温妮推荐了一支名为“The Trolls”的乐队。然而,她没有告诉温妮乐队的成员实际上是他的儿子和朋友。此外,温妮点的亚洲手指大餐竟然是来自超市的冷冻食品。在这个案例中,另一个突出的问题是,作为一名时装设计师,温妮计划在她的婚礼上展示她的新系列婚纱。然而,她从来没有向伊娃提起过这件事。合同细节如下。

美国代写:合同法案例

澳大利亚合同法包括在两个或两个以上当事人之间订立的合同。合同是一种承诺,在法律上约束当事人遵守作为合同一部分的条件。在这方面,违反合同很可能按照商定的条款和条件造成若干消极后果。合同法所称合同的成立,是根据当事人对合同条款的约定而成立的。本协议没有关于双方隐藏议程的任何信息。根据澳大利亚合同法,对价是合同成立的另一个基本要素。除此之外,意图、能力和手续是构成合同的重要组成部分。

初步讨论和条款被视为双方的初步协议。正如史密斯诉休斯一案所述,尽管买方和卖方的意图不同,但双方达成的协议导致了合同的形成。法院无视史密斯和休斯的不同主观意图,认为双方存在有效的合同。

美国代写:合同法案例

The current assignment is related to the Australian Consumer Law. The given case discusses around the contract that took place between Winnie, a fashion designer and Eva, an event planner. As per the given case, Winnie had to plan her wedding for which she entered into a contract with Eva. The contract between them concluded on 13th September 2015 and included a number of clauses which clearly defined the roles and responsibilities of Emerald Reef Hotel with respect to the big event of Winnie. In this contract between Eva and Winnie there were some hidden activities from both side like Winnie did not explain about the fashion show for her dress at her wedding to generate profit and Eva did not mention that the band suggested is her son. However, at the day of the wedding, nothing went well for Winnie as a tropical hurricane struck and nothing went the way it was planned. Winnie felt that she had the right to sue Eva for the damages that took place. In this regard, the relevant laws related to the formation of the contract, validity of the contract terms, the factors that vitiated the contract and the damages and remedies that are available to Winnie have been discussed in the current assignment. In addition, the consequences with respect to the breach of contract are also a part of this assignment.

A contract took place between Winnie and Eva according to which Eva was responsible for managing the wedding event of Winnie. Six clauses defining the role and responsibility of the Emerald Reef Hotel where the event was supposed to take place were a part of the contract. In addition to this, Eva also verbally told Winnie that at some occasions, tropical storms result in upsetting the events that take place at the Emerald Reef Hotel. Eva also recommended a band namely ‘The Trolls’ to Winnie. However, she did not tell Winnie that the members of the band were actually his son and his friends. Moreover, the Asian Finger Feast that was ordered by Winnie turned out to be frozen food sourced from a supermarket. Another issue that has been highlighted in the given case is that Winnie being a fashion designer had planned to showcase her new range wedding dresses at her wedding. Nevertheless, she never mentioned this to Eva. The contract details are followed as below.

美国代写:合同法案例

The Australian Contract Law is inclusive of the formation of the contracts that take place between two or more parties1.A contract is a promise that legally binds the parties involved to follow the conditions that are a part of the contract. In this regard, the breach of contracts is likely to result in a number of negative consequences as per the agreed terms and conditions. The formation of contracts as per Contract Law is based on the agreement of the involved parties with respect to the clauses of the agreement. This agreement has no information about the hidden agenda by both the parties. Consideration is another essential element of the contract formation as per the Australian Contract Law. Apart from this, intention, capacity and formalities are important elements that are a part of the formation of contracts.

The primary discussion and clauses are considered as initial agreement between the parties. As held in the case of Smith V Hughes2, an agreement on the part of the both the parties resulted in the formation of a contract despite the differences in the intentions of the buyer and the seller. The different subjective intentions of Smith and Hughes were ignored by the court of law as it was held that a valid contract between both the parties existed.

美国论文查重:资源和核心竞争力

美国论文查重:资源和核心竞争力

雀巢的资源包括有形的和无形的,为公司创造了价值。对于有形资源,公司拥有来自机械和财务资源的价值。该公司拥有世界各地的研发中心,这始终是基于食品的产品追求卓越的本质。这样的研究设施和营养科学家是公司宝贵的资源(Broby et al., 2016)。雀巢的人力资源也提供了价值,他们的人力资源奉献和经验使公司成为食品行业最大的参与者。雀巢在全球拥有资产,价值1200亿瑞士法郎。这提供了强有力的财政资源指标。公司还拥有成熟的技术专长,利用良好的IT机械和经验(Cordon et al., 2016)。这有助于该公司协调业务。

美国论文查重:资源和核心竞争力

对于无形资源,公司拥有各种品牌,导致全球化市场分别落入Nestles细分市场(Morgan & Rego, 2009)。这些构成了公司最大的无形资源。该公司还通过为资本质量和营养丰富的产品采购价值,在消费者群体中树立了良好的品牌形象。公司关注当地社区和环境,理解人类的需求,创造共同的价值。所有这些,共同构成了巢不可替代的顽强精神。这样一个积极的品牌形象是其关键资源(Stobart, 2016)。与供应商的合作关系也是公司帮助创造高质量产品的重要资源。该公司在战略上建立了自己的结构,这有助于对市场需求做出快速反应。这是一个基本的资源。产品创新能力是公司的另一项资源。

公司有几个关键的能力。首先是创新和革新。该公司已经制定了战略规划,以提高其创新和革新的内在能力。另一个重要的能力是运作的效率。雀巢确保了废物的清除、效率的提高、效率的扩大和运营方面的改进(Cordon et al., 2016)。这是对当前关键能力的改进。公司的另一个关键能力是增加与客户的沟通,这让客户觉得公司与他们是完全相关的。

美国论文查重:资源和核心竞争力

The resources of Nestle are inclusive of Tangible and Intangible which have created value for the company. For tangible resources, the company has value from machinery and financial resources. The company has ownership of centres of research and development across the world and this is always an essential excellence pursuit within products based on food. Such facilities of research and the scientists of nutrition are company’s prized resources (Broby et al., 2016). The human resources of Nestle also have offered value as the human resources dedication as well as their experience has positioned the company as the biggest player in the food industry. Nestle has assets worldwide and these are worth 120 billion CHF. This has provided strong financial resource indication. The company also has sophisticated technical expertise that is use of good IT machinery and experience (Cordon et al., 2016). This has helped the company to align the operations.

美国论文查重:资源和核心竞争力

For intangible resources, the company owns various brands that have led the globalized markets to fall under Nestles segments respectively (Morgan & Rego, 2009). These constitute the biggest resource of intangible nature of the company. The company also has a positive image in terms of its brands amongst the consumer groups through sourcing value for capital quality and highly rich products with nutrition. The company shows concerns for the localized community and also the environment, understands the needs of human beings and creates shared value. All these collectively comprise Nestles indomitable spirit which cannot be replaced. Such a positive image of its brand is its key resources (Stobart, 2016). The partnerships with its suppliers are also an essential resource for the company helping in creating of products with quality. The company has created its structure strategically and this has helped in reacting fast to the requirements in the market. This is an essential resource. Product innovation capability is another resource of the company.

There are several key competencies of the company. The first is innovating and renovating. The company has planned strategically the way in which it sharpens its inner capabilities to innovate and renovate. Another essential competency is efficiency of operations. Nestle has ensured that waste is removed, effectiveness is enhanced, efficiency is amplified and operational facets are improved (Cordon et al., 2016). This is an improvement over the current key competencies. Another key competency of the company is increased communication with the customer and this makes the customers feel that the company is totally related to them.