The ready-to-eat segments of pizza products are the main end products here. Here, the products mainly point towards free delivery services, discount coupon, credit card payment, online orders, 15-minutes take away, and 30-minutes maximum delivery as the main services. The product line pizza industry is diversified looking at the ethnic ingredients. The result of pizza production system in the offset market is that o further losses can be experienced in the market at the position where the pizza production market stays currently.
Here, the beneficial scenario occurs in the form of trading activities which cancels all the risk factors from the portfolio of the pizza company. It is a very complex financial market where the company has to be dependent on the suppliers and traders which is the negative point. When it comes to change agents, breeds contempt plays a vital role which is mainly followed by the product market, like here in case of pizza production. When people don’t able to find the special, ethnic and authentic style of pizzas, they will rebel about the genuineness of the brand. Due to this change agent, it has been often heard that people say- the pizza company isn’t what it used to be long time ago.
Media hype is another change agent, so it wouldn’t be wrong to mention that promotional mixes have the real power in the market as they are the supreme change agents (Fahey-Burke et al., 2013). Cultural intelligence is a vital change agent as when a new production system of pizza gets blended into the cultural diversity of a whole new nation, the people try to taste it and it becomes the most crucial change agent. Here, cultural diversity is one of the most crucial change management as people believe in experiencing new things to taste and while segmenting the market, the pizza production system finds that most of the people belong to new experience seekers who are not sensitive towards price (Murphy & Pazzani, 2014). They have keen interest to taste some pizzas with new ingredients and new flavours.