In the present scenario, the search engines have become more advanced and the competition among the new age search engines has been stronger than ever. There are a number of business organizations working mainly as a search engine service provider and making a lot of money out if it. The revenue generation possibility is drawing more number of search engine companies in to the picture. The competition between various engines are basically taking place based on the constant strive towards improvement in the performance by providing the most excellent potential search outcome. At the same time, it can be argued about the dimension of “excellence” in terms of search results. The performance and quality of search is more of a subjective matter. In the present search ecology, all the search engine service providers have a fairly fine idea about the types of sites, pages and documents searched by the users in order to suit the need. By and large the entire search engine sector understands and follows particular traits frequently in order to meet the user’s expectation and provide a better experience.