For any marketing plan, the most important aspect is the development of particular goals. The marketing goal for this segment is to make the product known to the people. The particular marketing company would be named “Genuine Local Foods” company. The goal is to make the people aware of the product range and create a persona that the people would need the product and would use the product range. The marketing channels and the ways to improve the customer relationship market are detailed.
The first consumer segment for this product range is the health-conscious families looking for value for their money. The second segment is the eco conscious adults who want to make the sales of their products. The product is formed on the promise of real foods to the segments. The product that would be offered to the people is fresh produce from the markets to their homes. There will be checking done to ensure that the food product range meets the demands of the consumers.
The pricing of the products would be lesser costs that are used to maintain the relative price of the product. The pricing product is considered to be a luxury product range and the pricing of the consumers to try the product.
The place where the sales would be made is the online portals and the delivery of the product would be done to the individual houses. There is placing of the product on the store display where the product is used on a webpage (Schaper, 2016). These placements are found to refer to the act of placing the product on the TV shows or other media portals.
The promotion of the product would be tied with the marketing mix of the product. The promotions of the product will showcase to the consumer why they would need it in the current times. There is value addition and increase in the emotional content that is corroborated with the product range. The most important aspect of the business is creating the appropriate segmentation. There are two kinds of visitors who visit the site.