SUPPLY CHAIN MANAGEMENT
In the current era of globalization, main competition is not only amongst the businesses, but also amongst the difference in supply chain. A supply chain is referred to as a network of materials, services, information and organizations that have been experiencing transformation, supply and demand (Malhotra, 2006). Management of supply chain is referred to as the management of information, physical and financial flows in each and every stage related to the supply chain for provision of profit and customer value for each and every member in the chain of supply. The practices and theories of supply chain management vary from business to business and product to product.
By the application of relevant practices and principles of supply chain management, this essay will be comparing two different systems of supply chain management in context with the categories of two different products. The products that have been chosen for the purpose of this essay are the mobile phones of Sony Ericsson and Coca Cola. The products of these two companies have been chosen as both the organizations are known for its highly successful and differentiated supply chain.