In 1967, the origination of the Berne Convention formed the basis for the foundation of the World Intellectual Property Organization (WIPO). The framework formed includes copyright in form of being automatic, morally correct, allow fair usage and harmonized time duration etc. There is a concept of ‘the rule of the shorter term’ under which the authors are not provided longer protection for their works in other countries else than the country in which the work was originally created. Although 167 countries are the members of convention formed but not all members agree upon each and everything mentioned in the convention. This led to the differences in the laws and principles for copyright being followed by various countries all around the world (McIntyre, 2011). European Union has set the time duration of copyright for media as 70 years which is against the time duration limit set in Berne Convention as 50 years. With the development and ever changing environment and trends of the market the Convention has also changed its terms and conditions for fitting the current conditions like that of internet technologies and for encouraging all the countries to become a part of its framework.