论文代写:香奈儿品牌形象

论文代写:香奈儿品牌形象

香奈儿瞄准的是富裕的精英群体。这一群体正越来越多地使用数字媒体。公司保持着一种排他性的感觉。该品牌在twitter上有1260万粉丝,但他们只有1392条推文。他们只开发twitter标签,几乎没有观众互动(Schivinski, Christodoulides & Dabrowski, 2016)。品牌形象的排他性是通过这个协议来培养的。这也意味着它们间接地强化了过去的广播战略。香奈儿公司对发表自己观点的人几乎做出了回应。

论文代写:香奈儿品牌形象
Facebook和其他社交媒体平台也是如此。该品牌不回复用户查询。这种排他性的立场是创造出存在的角色,同时缺席。这是重申他们最初的排他性价值观。采用这种方法的原因是,目标消费者倾向于在商店购买,而社交媒体的作用是向人们提供相关的信息(Cho & Fiore, 2015)。

论文代写:香奈儿品牌形象

Chanel is targeting the affluent elite groups. This group is increasingly using digital media. The company maintains a sense of exclusivity. The brand has 12.6 million followers in twitter but they have only 1392 tweets. They develop twitter hashtag exclusively and have almost no audience interaction (Schivinski, Christodoulides & Dabrowski, 2016). The level of exclusivity of the brand image is fostered through this protocol that is observed. This also means that they are indirectly reinforcing the broadcast strategy of the past. There is almost response by the Chanel Company for the people who post their views.

论文代写:香奈儿品牌形象
The same is observed with Facebook and other social media platforms. The brand does not reply for the user queries. This kind of exclusive stand is to create the persona of being present and absent at the same time. This is to reiterate their original values of exclusivity. The reason for adoption of this method is that the target consumers prefer to buy in store and the role of the social media is to provide the people with the relevant information (Cho & Fiore, 2015).