论文代写:营销策略

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20/04/2018

论文代写:营销策略

迄今为止,营销被理解为创造效用的一种形式,也可以被看作是确保客户满意度的工具。企业决定以促销和分销的形式参与特定营销策略的各种方式也会以某种方式或在营销过程中作出贡献(Epstein和Buhovac,2014)。在这种情况下,越来越多的企业正在研究如何确保客户关系得以维持。目前对客户关系管理的重视指向了营销的相同方面,其中关系的发展被认为是实现业务目标的主要方式。随着关系的建立,了解客户需要参与社会,技术和经济空间的各个方面,塑造和激励客户需求(Trudgen和Freeman,2014)也变得重要。这方面的细分经常用于地方,国家和国际层面,以根据各种人口统计分类消费者。

论文代写:营销策略
这对于了解推动消费者需求并影响他们进行购买或购买决定的因素尤为重要(Moriarty等,2014)。根据Wamba和Carter(2016)的说法,这方面的营销组合通常用于制定营销策略,帮助确定可在合适的地点或网点以适当的价格提供的最佳产品,并通过适当的价格促销中介(Wamba和Carter,2016)。当前使用的主要工具之一是社交网络,作为一个平台,潜在客户可以分享他们的观点,因此可以向公司提供信息以了解他们的需求(Bovee和Thill,2015)。然而,与此同时,随着信息技术能力的增强,企业市场研究领域正试图找出与对商业和资本主义收益敏感的信息有关的伦理问题。

论文代写:营销策略

The marketing as such, so far understood as a form of creating utility can also be seen as a tool that would ensure customer satisfaction. The various ways in which a business decides to engage with particular marketing strategies in the form of promotions and distribution contribute in some way or the other in the marketing process as well (Epstein and Buhovac, 2014). In this context, more businesses are looking at ways to ensure how customer relationship can be maintained. The present emphasis on customer relationship management points to the same aspect of marketing, wherein the development of the relationship is understood to be the prime way in which business goals can be achieved. With the creation of the relationship, it also becomes important to understand that the customers need to be involved in various aspects of social, technological and economic spaces that shape and motivate the customer demands (Trudgen and Freeman, 2014). Segmentation in this regard is often used in local, national and international levels in order to categorize the consumers according to various demographics.

论文代写:营销策略
This is particularly important in order to understand what drives consumer’s needs and influence them to make a purchase or buying decision (Moriarty et al., 2014). According to Wamba and Carter (2016), the marketing mix in this regard is often used to develop marketing strategies that help in identifying the best products that can be provided, at the right price, available at the right places or outlets and through the appropriate mediums of promotion (Wamba and Carter, 2016). One of the major tools that are used in the present are the social networks that work as a platform wherein potential customers can share their views and hence, can provide information to companies to understand their needs (Bovee and Thill, 2015). Simultaneously, however, with the increased capabilities of the information technology, business marketing research field is trying to identify the ethical issues in relation to information that can be sensitive for business and capitalist gains.

 

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