论文代写:品牌推广
大师属于娱乐行业,因此是一个高度竞争的。美国分析这个行业的价值观事件行业平均60亿美元(IBISWorld,2014)。它提供了就业的一个近似352699人,有335044多个商业组织与行业的事件。这个行业有很大的挑战,然而,因为它是非常分散的。专用党和事件策划者只控制多达1%的行业,和大多数类型的组织都各自单位聚会和活动策划。在这种情况下,经济衰退也做了这个竞争激烈,随着人们举行聚会和更多从正常的速率下降。这导致消费者持有较小的事件和事件行业还必须控制价格给予最好的他们可以在名义上的成本。这个行业拥有或多或少类似的价值,也在英国。在英国部门指出,行业价值近似£584亿英国国内生产总值(GDP)。该行业还支付高达£211亿的税(大厅和分类帐,2013)。
论文代写:品牌推广
将理论应用于实践,营销公司的主要功能是创建品牌接近人。品牌标志和短语一定很简单,所有的人都能理解它。它不应以这样一种方式,人们应该用他们的思想去理解品牌的含义(Erdem那样预言正发党胜利和Swait,1998)。产品或服务的市场营销应该如此强大,人们应该感到一种优越感和快乐就购买该产品。在这个数字化的世界里有很多途径来促进产品。重要的是营销公司利用这些工具来宣传产品(巴尔莫,2003)。公司可以做品牌忠诚度和品牌价值发展通过创建事件来宣传产品。在这种情况下,可以说,有一个优势的业务作为一个事件行业业务,因为它将为我提供了很多机会为品牌推广创建摊位时,组织活动。这可能是联盟营销的一种形式,在满足业务事件或公司活动,我可以将其商标出售给消费者,参加这次活动。
论文代写:品牌推广
Amusement Masters belongs to the Event Industry and as such is a highly competitive one. The United States analysis of this industry values the events industry at an average $6billion (IBISWorld, 2014). It provides employment to an approximate 352,699 people and there are more than 335,044 business organizations working with the events industry. The industry has much challenges however, as it is very much fragmented. The dedicated party and event planners only control as much as 1 percent of the industry, and most type of organizations have their separate unit for party and event planning. In this context the recession also made this a highly competitive one, as the people that held parties and more dropped from the normal rate. This led to consumers holding lesser events and the event industry also had to control prices giving the best they could at nominal costs. This industry holds more or less similar value, in the United Kingdom also. In the UK sector it is noted that the industry is valued at an approximate £58.4 billion to the UK’s gross domestic product (GDP). The industry also pays as much as £21.1billion in taxes (Hall and Ledger, 2013).
论文代写:品牌推广
Applying theory to practice, the primary function of the marketing company is to create brand that is relatable to people. The brand logo and phrase must be very simple that all people can understand it. It should not be in such a way that the people should use their minds to understand the meaning of the brand (Erdem, and Swait, 1998). The marketing of the product or service should be so powerful that the people should feel a sense of superiority and a delight on just purchasing the product. In this digital world there are many avenues to promote a product. It is important that the marketing company utilizes all those tools to spread the word about the product (Balmer, 2003). The company can do the brand loyalty and brand value development by creating events to advertise the products. In this context it can be said that there is an advantage of the business being an events industry business as it will offer much opportunities for AM to create stalls for brand promotion when they organize an event. This could be a form of affiliate marketing, where in catering for business events or corporate events, AM can sell its logo to consumers that attend the event.