Zara is a global leader in the fields of innovation and entrepreneurship. The process innovation continues to impress the customers. The firm does not spend towards commercials as they find that verbal communication has to happen between the brand’s label and the customers. As a result, the brand responds to the demands of the market with the products that follow innovative manufacturing process. Entrepreneurship of this firm is globally recognized and appreciated as it is rapidly changing and the firm achieves adaptability with immediate solutions (Okonkwo, 2007). The process design is responsive and Zara follows metrics to assess the acceptance of customers to the innovation. On the whole, the process innovation strategy followed by Zara is fast and responds to the market which no other brands do predominantly.
Entrepreneurship of Zara is evaluated through the persuasion and perseverance. As the aim to develop clothing that is trending, time is a critical factor and the internal resources are capable to bring forward a product that can persuade people to obtain it (Buljubasic, 2013). The fashion risk is minimal and the brand carefully pitches in the market owing to the market risks. The corporate governance strategy also informs that every person working in this firm possesses leadership and they are responsible to reach the customers on time.
The founder of Zara states the necessary ingredients for successful entrepreneurship of Zara. These include (Okonkwo, 2007):
– exemplary working relationship
– shared vision
– clear role allocation
– forecast of market and readily available proposals for potential exit
– Evaluation of all potential scenarios
– Prior forecast of common shareholder issues
Strategic innovation of Zara also insists that people should learn about authority delegation. It is essential for the founder to accept role transitions and give way to new ideas of people within the firm. This is a way by which productivity can be achieved. Be it the business model or human resources, every crucial factor is tuned to execute as per the proposals. The ability to execute demonstrates the potential of an entrepreneur and the founder of Zara does it with quality strategic business model and collaborative environment that adapts to innovations and market trends to achieve the company’s objectives.