代写论文：市场发展战略
考虑到Ansoff的增长策略模型(1957年)，在任何组织面前都有大量的选择，以扩展他们的业务，实现更多的可持续性。Ansoffmatrix也被称为市场或产品扩展网格，主要包括市场开发、市场渗透、产品开发和多样化。在上述的增长策略中，遵守市场开发和产品开发战略对KeeWah是非常重要的。在初始阶段，KeeWah必须遵循市场发展战略，将现有产品提供给新市场，即新加坡。在另一个国家扩大市场之前，公司必须在新加坡市场进行市场审计，这样才能了解客户的偏好或需求，并据此制定相应的进入策略。在这种情况下，对于KeeWah来说，遵循特许经营进入模式是很重要的，这样他们就能以成本效率来扩大市场。在市场发展战略之后，KeeWah应该采取有效的产品开发策略。在这里，KeeWah应该以这种方式开发他们的产品，这样它就能吸引来自亚洲和欧洲其他国家的中国客户和其他客户。在新产品开发过程中，必须考虑客户的文化差异。在开发新产品后，KeeWah应该开发一个良好的促销组合，这样他们就能在市场上建立一个有效的品牌形象，并得到一群忠诚的客户来获得竞争优势(Kolbina,2015)。
代写论文：市场发展战略
Considering Ansoff’s growth strategies model (1957), there are numerous options available in front of any organisation to expand their businesses and achieve more sustainability. Ansoffmatrix is also called market or product expansion grid that are mainly including market development, market penetration, product development and diversification. Among these above-mentioned growth strategies, it is important for KeeWah to follow market development and product development strategy. At the initial stage, KeeWah must follow the market development strategies where they should offer their existing product to the new market that means Singapore. Before expanding market in another country, it is important for the company to conduct a market audit on Singapore market so that the preferences or demand of customers can be understood and according to that the entry strategy must be taken. In this case, it is important for KeeWah to follow the franchising entry mode so that they can expand the market with cost efficiency. After the market development strategy, KeeWah should take an effective product development strategy. Here, KeeWah should develop their product in that way so that it can attract both Chinese customers and other customers coming from other countries of Asia and Europe. During the development of new product, the cultural differences of the customers must be considered. After developing a new product, KeeWah should develop a good promotional mix so that they can establish an effective brand image in the market and get a loyal set of customers to achieve competitive advantage (Kolbina, 2015).
