The case study analysis of a company and its current situation reveals that there are several measures which the company could have taken to make its current situation better and not worse. The company chosen for case study analysis is Holden.
The industry in question is the automobile manufacturing industry of Australia. This industry suffers because the major brands here have lost around $1.5 billion cumulatively on their operations in the past 10 years. The issues for these manufacturing companies have been caused by many elements, such as the Government creating low import tariffs for cheaper foreign cars, thus reducing the demands for the local cars during a time when the economy was already low. The industry also faces many issues in the unions and the labour end (Dowling, 2014a).
GM Holden Ltd, which is usually referred to as Holden is a Australian automobile manufacturer. It was founded in 1856 in South Australia, and later in 1931 became a subsidiary of US General Motors GM. GM operations in Australasia is controlled by Holden.
The aim of the report is 1) to explain how external environmental scanning could have alerted Holden to change its business strategies and avoid business closure in Australia, 2) to establish how critical reflection could have helped improve managerial foresight for Holden and 3) to critically analyse how innovative thinking and entrepreneurial orientation could have saved the Holden Manufacturing Group.