論文代寫:加州果汁-營銷活動

論文代寫:加州果汁-營銷活動

公司的定價策略是基於果汁的溢價定價。果汁的質量是重點。一杯冷榨果汁的起價在8.99美元以上。他們的策略是建立對質量的關注。他們希望向人們保證,公司的產品是基於高質量的水果,成本更高。營銷活動是關於公司關注質量的方式。健康是主要的驅動因素。這些產品的價格是溢價,以製造他們關注最終交付質量的暗示。

論文代寫:加州果汁-營銷活動

然而,在這次活動中,當員工們在歡樂時光購買飲料時,公司爲他們提供了折扣。這集中在該公司通過制定價格差異化戰略來引入新的消費羣體的方式上。由於這種定價策略,公司能夠獲得更好的收入。

論文代寫:加州果汁-營銷活動

The pricing strategy for the company is that it is based on premium pricing of the juice. The quality of the juice is the main focus. A cold pressed juice starts from the upward of $8.99 and more. The strategy was to create the focus on quality. They wanted to ensure to the people that the products of the company are based on high quality fruits which cost more. The marketing campaign is about the ways in which the company has focused on the quality. The health was targeted as the major driving factor. The prices of the products were premium prices to create the allusion that they were focused on the final quality of delivery.

論文代寫:加州果汁-營銷活動

For this campaign, however, the company provided the employees with discounts when they bought the drinks during happy hour. This focused on the ways in which the company wanted to bring in new consumer base by creating a price differentiated strategy. Owing to this pricing strategy, the company was able to gain better revenues.