In the English dictionary the word narrative takes many forms and has corresponding meanings most of which relate to a literary piece that narrates or count as a particular event, incident, tale or something else. In media the narrative takes various forms and extends from the television to the Internet to the theatre or cinema as well. What we need to discuss is the scope for further research and investigation in this subject. There are a few areas that need to be research. There is yet no clarity on the applicability of the concepts of narratology with regard to the media. There could be few ones that are applicable to all kinds of narrations and some which are specific to certain medium and then also the third type that may be applied to more than one media form but not all. The constitutive dimensions of a story need to be represented in media of non-verbal form, for instance causality, subjectivity and some of the same order, leaving the question as to how it is to be done. The third area of prospective research is as to how new media developed may gradually release itself from the influence of conventional media and make discoveries in their own language of narration.The social practices that the cult narratives in the mass media generate is another question, for instance the practice of creating fan communities on social networking sites, and so on. The probably last question thought of is the form of media where fiction exists and the forms of narratives that take place in interaction based environments.