论文代写:企业竞争优势
企业提供有效的管理手段,产品以更低的价格,或更新颖的产品给客户,往往获得竞争优势。大多数中国企业都具有这些竞争优势,但是全球消费者只能看到这些产品,因为它们是“中国制造”(端木,2012)。联想虽然是个例外,而且大多数批评者都认为这背后的原因很简单,就是联想收购IBM。像IBM这样的老牌品牌的声誉,不仅让联想在全球范围内占有一席之地,同时也有助于提升联想在全球市场的份额(Stahl andKöster,2013)。
联想除了总部设在北京外,还在北美的总部设在莫里斯维尔,那里有研究地点,有近2200人工作。除此之外,它在格林斯博罗还有第二个位置,两个位于北卡罗来纳州。 ThinkPad版PC是在北美制造的,即使在今天,联想的个人电脑也拥有ThinkPad的标识,人们可以将联想与IBM联系起来,这样联想就可以获得消费者的信任(Wang and Miao,2016) 。
论文代写:企业竞争优势
The companies providing effective management practices, and product at a lower price, or rather innovative products to the customers often gains the competitive advantage. Most of the Chinese companies have all these competitive advantages with them, yet the global consumers look down upon those products, only because they are “made in China” (Duanmu, 2012). Lenovo, although is an exception, and most critics believe that the reason behind this is simple, the acquisition of IBM by Lenovo. The reputation of the established brand like IBM, not only allowed Lenovo to have a global presence, but also at the same time, it is responsible for boosting the market share of Lenovo in the global market (Stahl and Köster, 2013).
Lenovo, apart from having its headquarters at Beijing, also had a, headquarter in North America, in Morrisville, where there is the research location, where almost 2200 people work. Apart from that, it also had a second location in Greensboro, both of which are situated in North Carolina. The ThinkPad version PCs were manufactured here in North America and even today the PCs of Lenovo has the logo of ThinkPad, so that people could link Lenovo with IBM, which would allow Lenovo to gain the trust of its consumers (Wang and Miao, 2016).