As a first step, the potential prospective audience is the general population statistics. This will be the first measure adopted by the campaign for the material. The census bureau of the different states in Australia has a number of information about the population traits and the socio economic levels of the people can be understood from the statistics. The immediate marketing area and the general economic growth can be understood from this analysis (Radbourne, 2013). Important jobs of the people, the number of schools and preschools in the areas can be understood. This can also be collected from the municipal libraries operating in the area. Apart from this, there are also dedicated websites and social media profiles that enable in understanding about the people and their lifestyle views in the areas. The local media outlets operating in Melbourne would also serve as important venues about understanding about the people (Colbert, 2014). In every county and city, there are local advertising agencies. They should be contacted about the different ways to reach out to the people.