商业繁荣的环境有许多方面和特点。企业内部和外部的环境影响都被观察到。在启动业务之前进行环境扫描，并且必须以适当的间隔进行扫描，以了解更改。对外部业务环境的分析将有助于确定企业是否为环境的变化做好了准备。外部变化背景下的内部环境分析将显示该公司的优势和劣势，以及它如何利用力量创造机会和避免威胁。鉴于商业环境分析的背景信息，本报告的目的是对H&M进行分析。如大家所知，Hennes & Mauritz AB或H&M是一家瑞典跨国服装零售公司。该公司因其时尚服装产品而广受欢迎，并在世界各地有分支机构。通过SWOT(优势、劣势、机会和威胁)、STP(细分、定位和定位)和4Ps(价格、产品、地点和促销)来分析公司当前的业务环境。
There are many aspects and characteristics associated with the environment in which a business thrives. Both internal and external environmental influence is observed on the working of the business. Environment scanning is done before launching a business, and scanning must be continued in adequate intervals in order to be aware of changes. Analysis of the externa business environment will help identify whether a business is ready for the changes in the environment. Analysis of the internal environment in the context of external changes will show the strengths and weaknesses of the firm, and how it could leverage strength to create opportunities and avert threats. Given this background information on business environment analysis, the purpose of this report is to present such an analysis for H&M. As is popularly known, Hennes & Mauritz AB or H&M is a Swedish multinational clothing retail company. The company is popular for its fashion clothing products and has branches across the world. The company’s current business environment is analysed by means of SWOT (Strengths, Weaknesses, Opportunities and Threats), STP (Segmentation, Targeting and Positioning) and 4Ps (Price, Product, Place and Promotion).