选择的国外市场是美国。这个市场非常适合出口顶级果汁。这是因为即使美国市场上有几个竞争对手，非酒精饮料行业的工业部门仍然有很多优势。关键的好处是对鲜果汁的需求不断上涨（Morgan et al。，2012）。影响包括人口，城镇化和新兴中等收入阶层在内的三个因素。该国的客户越来越意识到。客户正在寻找健康的产品。顶级果汁，保健品果汁系列在这个领域将会有很多需求。工业部门也存在差距。关键角色是可口可乐和百事可乐的产品。这家公司将是一个新鲜的开始，介绍冷榨果汁，并介绍健康的果汁与生鲜的好处（摩根等人，2012年）。总体而言，饮料行业每年以5％至8％的速度增长。该部门已经要求创新，因为这会创造增长机会（Jouanjean等，2015）。传统饮料的传统销售持续下滑，饮料销售在市场上有了新的创新果汁。美国饮料市场的客户支出也很高，因为消费者宁愿花更多的钱购买健康产品，而不愿意购买传统的苏打饮料。包装行业在这一行业中也占有重要的地位，因为这些果汁是以创新的方式包装的。例如，顶级果汁，作为产品的果汁不是用塑料瓶包装，而是用梅森罐（Kurz and Senses，2016）包装。这是安静的创新。
The foreign market selected is the U.S. This market is quiet suitable for Top Juice exporting. This is because even though there are several competitors in the U.S market, there are still many strengths in the industrial sector of non-alcoholic beverage sector. The key benefit is the rising demand for fresh juices (Morgan et al., 2012). There are 3 factors influencing this inclusive of rise in population, urbanization and emerging class of middle income segment. Customers in the country are becoming more and more aware. Customers are looking for healthy products. Top Juice, health product juice range will be of much demand in this segment. There also exists a gap in the industrial sector. The key players are Coca-Cola and Pepsi products. This company will be a fresh start to introduce cold pressed juices and also to introduce healthy juices with the goodness of raw fruits (Morgan et al., 2012). On the whole, the beverage sector has been on a considerable rise with a growth rate of 5 to 8 percent annually. The sector has demanded innovation as this results in creating growth based opportunities (Jouanjean et al., 2015). The drink sales have boomed for newer innovative juices in the market while traditional sales in traditional beverages have continued declining. Customer spending in U.S beverage market is also high because customers are preferring to spend more on health based products rather than spending on traditional soda beverages segment. Packaging also counts in the industry with more opportunities for those juices which are packaged in an innovative way. For example, Top Juice, juices as products are not packaged in plastic bottles rather in Mason Jars (Kurz and Senses, 2016). This is quiet innovative.