论文代写：运动零售品牌
Sports Direct是全球最大的体育和时尚零售商之一（Sports Direct，2017）。该公司经营范围广泛的运动零售品牌和高档生活品牌。 Everlast，Lonsdale和Dunlop是Sports Direct旗下体育零售部门处理的一些品牌。 Cruise，Flannels和USC是其高级生活方式部门的一些品牌。该公司在多层次零售店经营，在英国经营自己的健身房。拥有超过700家国际店铺和至少83家高级时装商店，Sports Direct的声誉已得到公认（路透社，2017年）。鉴于Sports Direct的背景情况，本文讨论了基于一些必要改进来改进其数字营销策略的方法。本文讨论了品牌在数字营销中失败的原因，以及为什么品牌需要以数字方式专门针对其目标客户。讨论的第二部分将介绍通过Facebook，Instagram和Tumblr使用整合营销的数字战略。
论文代写：运动零售品牌
Sports Direct is one of the world’s largest sports and fashion retailers (Sports Direct, 2017). The company operates a wide portfolio from sports retail brands to premium lifestyle brands. Everlast, Lonsdale and Dunlop are some of the brands dealt with by Sports Direct under its sports retail division. Cruise, Flannels and USC are some of the brands under its premium lifestyle division. Operating across multilevel retail spaces, the company runs its own gyms in the United Kingdom. With more than 700 stores international and at least 83 premium fashion stores, the reputation of Sports Direct is well acknowledged (Reuters, 2017). Given this background profile of Sports Direct, this essay discussed ways to improve its digital marketing strategies based on some required improvements. The essay discusses why the brand has been unsuccessful in their digital marketing and why it is necessary for the brand to appeal specifically to their target customers digitally. The second part of the discussion will present a digital strategy using integrated marketing by means of Facebook, Instagram and Tumblr.
