The moral panic that was created after the incident speaks a lot about the way people behave culturally and force themselves to take steps against their culture likings. The food scare became wide and the very people who considered eating out as a luxury began to see it as a scare and suggested everyone else to be careful. This proves the changing nature and the evolving nature of culture, however strong it is embedded into the values of people.
Brand activism of Chipotle succeeded since people have allowed the fast food company to create some principles which are imposed in such a way that they seem to be attractive and people go to these companies to eat (Klein, 2000). Awareness on a repetitive basis makes the brand more liked and forms a small place in the minds of people who remembers it and makes an effort to connect when thee arises a need that can be fulfilled by the company. This is what Chipotle did and succeeded in attracting people to eat and in the process forgot its basic responsibility of providing fresh food.
The sudden change of the people’s perception from being liberal about eating out and then becoming extremely aware about eating out anywhere after the Chipotle incident indicates the changing nature of culture and that if it is not changed intentionally it is changed by force through such incidence of food scare. The same people developing a different notion about Chipotle are seen as culture formers, and they make a shift from here on to be careful about the same. The decision of change was of the people who decided to make a change in perceiving eating out as not a luxury but also inviting harm if not carefully practiced. Such a sudden shift indicates that people as a community has tremendous potential in making a decision and then walking through the same and not allow the brands impulsive advertising to dictate their perception of eating out (Counihan and Van Esterik, 2013).