The organization mission and the vision statement indicate that the company wants to provide holistic entertainment for the people across different sectors. It is to improve the communities by serving and utilizing the performances to educate and enlighten people (Trencsényi and Cochrane, 2014). A SWOT analysis of the organization has been done in the following section. The company is a stable democratic nation. There are a number of national policies that aide in the growth of tourism and recreation. Being a stable nation that respects the arts community, many national artistic performances are conducted into this nation. This is a sophisticated market in this country. It is important for the companies to adhere to the national laws regarding employment and safety of the workers along with the safety of the consumers.
From an economic standpoint, the company should be aware of the economic development in the nation. Arts and theatre are considered to be recreational activities in the general public. Owing to this, the industry is likely to be impacted by the changing dynamics. Added to this, there is also a rise in the number of smaller players in the nation. The people in the nation want eclectic experience. Hence, in this scheme, it is attuned that the companies are impacted in this schema (Frey, 2013).
The newer age people are found to be the millennial population to be considered. This group of people have the most purchasing power. They need to explain to the people that the there is a valuable intangible return for spending time in watching the newer age theatre. If the companies are able to connect with the target audience, they can garner more profit.
The aging population is a major part of the nation. The changes in the urbanized school of thought have caused the people to witness a decline in the traditional families. It is a sharp change in the ways in which people spend their leisure time. The relationship forged between the theatre and leisure time needs to be established. There is a rise in use of augmented reality.