本篇文章讨论的是维持现金流的重要性，其次，公司必须确保客户及时付款。营销经理的角色在这方面是相当重要的，因为实现销售目标并不重要，但确保坏账不存在也是营销部门的关键角色之一。这是因为低贸易应收款，如果有效的营销和关系，并确保客户及时付款。应收贸易金额以债务的形式显示，如下式所示(Drury, 2012)。本篇美国市场营销论文代写文章由美国论文通AssignmentPass辅导网整理，供大家参考阅读。
Secondly the company must ensure the timely payments by the customers. The role of marketing manager is quite important in this aspect as achieving only the sales target is not important but ensuring that the bad debts are not there is also one of the critical roles of the marketing department. This is because the low trade receivables, if effective marketing and relations are made and it is ensured that customers make timely payments are made. The trade receivable shows the amount in the form of debt as per the formula shown below (Drury, 2012).
Turnover days = (Trade Receivable/ Sales) X 365
Based on the above formula, if the industry average is achieved for sales of £100 there will be increase in £3 realization for the company as per the given information. In case of sales of £10,000,000 there will be £300,000. This again will be sufficient for the loan repayment. This sales level have been considered with respect to the cost of goods sold as derived above.
The above two items will improve the cash available with the company as a result of this the working capital will improve. However the reduction in the cost incurred can also be achieved by better coordination between the production and the marketing team. The demand of the product needs to be well assessed by the marketing team and need be communicated to the production team. This will ensure that only the optimum production is done and access production as held by the company in the form of inventory is not there. This is because the production level will be maintained as per the requirements.
Lastly the finance department will have a crucial role in managing these aspects as arranging necessary funds so that the immediate requirement may be met. Finance department will have to keep a check on the budgeted figures and the actual figures and may communicate the critical issues to the relevant department.
The above recommendations that have been made clearly indicate two important factors. Firstly all the functional aspects have a key role, which are interdependent and cannot single handily, will be able to bring the company out of this situation. Secondly the measures or recommendations suggested above will be able to meet the loan repayment requirement. Overall all the departments need to move together to correct the issues as in case the timely measures are not taken the cash flows will not be maintained lead to mounting of issues.
The above discussion shows the importance of maintaining the cash flows. The company needs to consider the above recommendations to overcome the issues highlighted above.
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