essay格式:可口可乐公司内部的优势和劣势

essay格式:可口可乐公司内部的优势和劣势

内部优势

可口可乐重新获得特许经营权的努力以及更多的结构变化为公司提供了稳定增长的空间。该品牌以其标志性的商标在全球享有很高的知名度。尽管可口可乐公司面临着与百事可乐公司的激烈竞争,但它成功地提高了市场份额。可口可乐确保其产品在200个国家市场的可用性是世界上最大的分销网络(Hahn & Lulfs, 2014)。它有能力利用其良好控制和拥有的分销商,没有独立零售商、批发商和装瓶商的平行条件,使公司能够确保密切管理成本,迅速引进新产品,并使几个地理区域饱和。

essay格式:可口可乐公司内部的优势和劣势

内部的弱点

水是可口可乐饮料的主要成分。农业生产是企业生产所必需的农产品,是制造业的核心环节。水对可口可乐很重要,它是地球上一种有限的资源,因此在过度开发的背景下面临着前所未有的挑战。可口可乐的生产过程需要水和气候变化、管理不善和污染的风险(Dauvergne & Lister, 2012)。由于水资源供应有限,可口可乐不得不加大投资,否则就会面临产能限制,长期来看会对盈利能力或运营净收益产生负面影响。

essay格式:可口可乐公司内部的优势和劣势

Internal Strengths

The efforts of refranchising placed by Coca Cola along with additional structural changes are providing scope of stable growth to the company. The brand has strong recognition all across the globe with its signature logo. Even though the company faces strong competition with PepsiCo, Coca Cola succeeds in increasing its market share. Coca Cola ensures the availability of its products in 200 national markets being the biggest distribution network of the world (Hahn & Lülfs, 2014). It has the ability of utilizing its well- controlled and owned distributors with no parallel terms of independent retailers, wholesalers and bottlers allowing the company to ensure close management of costs, rapid introduction of new items, and saturation of several geographical areas.

essay格式:可口可乐公司内部的优势和劣势

Internal Weaknesses

Water is the key ingredient of Coca Cola drink. It is crucial for producing agricultural product necessary for the business and the core processes of manufacturing. Water is important for Coca Cola and it is a limited resource on earth due to which there are unprecedented challenges in context with over- exploitation. The manufacturing process of Coca Cola necessitates water and the risk of climate change, poor management and pollution (Dauvergne & Lister, 2012). Due to limited availability of water resource, Coca Cola has to invest more or face constraints of capacity that has a negative impact on profitability or the net operational revenue in the longer term.