The entire world is flooded with different forms of mass media such as television, advertising, films, videos, magazines, movie, music, etc. There are a large number of sources of advertisements in the present world. While the people of some of the generations view the advertisement on the newspaper, other might like to see the same on internet. There are a number of factors which impact the behavior of the influence of advertisement purchases for different generations. Advertising may be defined as subset related to the promotional mix including product, price, place and promotion. As per the promotional strategy, advertising becomes one of the most important tools for the marketers. The evolution of advertisement can be marked from the ancient times. The societies from the past have been using a number of symbols and pictorial signs for the purpose of attraction of their users. Over the past, different promotional strategies have been used by different generations for the purpose of promotion of the products. During the early times, there were a number of handmade products for the purpose of promotion. During the times of 1980’s, they gathered more and more strength and new mechanisms were introduced. In the present times, advertisement has become one of the most important sources related to communication between the user of the products and its manufacturer (Nyren, 2005). Any organization in the world can be popular as a brand if they use advertisement for the purpose of promotion. It is because of advertisements that they have been successful in influencing the customers. These companies need to understand that the advertisements may be an important part for the awareness of the consumers. The primary aim of advertisement is that it helps to know the impact on the buying behavior of the consumers. It helps us to know if product has a stable market or not. The primary aim for the analysis of the consumer behavior is to explain if the consumers act in specific manner under some given circumstances. Different generations have been responding in a different manner to the advertisements in different parts of the world. Generation X has different approaches towards the advertisement in comparison to the one grown in Generation Y. They have interest in different types of products, the methods in which the products are searched by them, the differences created by them in the effectiveness of different types of advertising methods used. Also, the effectiveness of different media varies as they can be varied with advertisement.