本文主要講述的是對於Y一代人的營銷策略，這個年齡段的人所遵循的主要營銷策略之一就是接受微妙和慷慨。與他們觀察廣告的方式相比，他們更感興趣的是購買朋友推薦給他們的品牌產品。屬於Y一代的人不相信市場的努力去銷售任何產品。這些人非常重視信任，他們的同伴的意見很重要(Smith et al, 2011)。為了取得成功，營銷人員可以與屬於Y世代的人建立真正的關係。因此，與這些人建立關係有助於為這些人創造巨大的市場。本篇論文代寫價格文章由美國論文通AssignmentPass輔導網整理，供大家參考閱讀。
One of the primary marketing strategies followed by the people belonging to this age is that they accept subtleness and generosity. These are much more interested in buying the product of the brand which has been referred to them by their friend in comparison to the way they observe the advertisement. The people belonging to the generation Y doesn’t trust the efforts of the market to sell any kind of product. These are the people who give a huge value to the trust and the opinions of their fellow mates’ matter a lot (Smith et al, 2011). The marketers can build genuine relationships with the people belonging to the Generation Y in order to be successful. Thus, building the relationship with these people helps in creating great markets for these people.
One of the defining characteristic of the people belonging to this generation as per the economist and author Neil How is that they will start with texting one another when they look for a good products. In addition to this, they will also connect to the cell phones and they trust more in their institutions (Okazaki, 2005).
Another most important thing which can be done by the brands to appeal this generation is by providing timely and valuable information with respect to the products and the services. These people give the highest value to the products and the services and it is important for them to be aware about what is actually going on in the world, especially on social media (Smith et al, 2012). The people belonging to this generation also help to build connectivity and instantaneousness in each and every environment in which they live, work and play.
These people have a love-hate relationship with the brands. These are the people who give the most value to any brands (Day, 1989). They talk about the same, more than anything else and they also follow an interactive model related to advertisement.
Another characteristic of this generation is that they believe more and more in sharing. This is the generation who may not be attracted towards conventional objects such as landline phones, eating out very much or thinking before taking a loan.
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