主要从农产品贸易市场采购甜玉米和鲜豌豆，小批量从农户采购。在经营新鲜农业商品采购方面遇到了一些困难。由于高度依赖农产品的质量和数量来抵达农产品贸易市场，因此价格在不同的时间和市场上有所不同。一般来说，公司也没有大力投资建立品牌。 FieldFresh认识到蔬菜业务具有特定的竞争优势。 FieldFresh考虑推出冷冻甜玉米和冷冻青豆的决定，同时在国家一级建立分销体系，确保在一线和地铁城市都有销售。公司根据一贯高质量的可用性，对建立消费品牌进行了专项投资。对整个供应链有特定的控制权，特别是在处理和采购新鲜产品方面。更进一步，根据潜在的可能性，目前在作物采购和增长方面具有竞争力。
There is mostly sourcing of sweet corn and fresh green peas from markets of agricultural trade with directing sourcing from farmers in small quantity. Several complications were faced in operating the procurement of commodities from fresh agriculture. Being highly dependent upon the quality and quantity of produce to arrive at markets of agricultural trade, there have been variations in pricing across time and markets. In general, the company has also not put in major efforts for investing in the establishment of brand. The vegetable business was entered into by FieldFresh perceiving specific competitive advantages. FieldFresh considered the decision of launching both frozen sweet corn and frozen green peas, while building distribution at national level ensuring to be available in tier- 1 and metro cities. The company made specific investment for the establishment of consumer brand in accordance with the availability of consistent and high quality. There is specific control on the entire chain of supply, specifically in context with the processing and procurement of fresh products. Further ahead, as per the underlying possibility, there is use of current competencies in the sourcing and growth of crop.