论文代写:品牌形象

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21/01/2018

论文代写:品牌形象

在饮料的情况下,要处理一系列因素。在现代,它不仅仅是饮料的味道,而是关于包装的视觉吸引力,与饮料和其他无形因素的情感联系(Peñaloza,Toulouse和Visconti,2013)。在过去的几年里,由于数字通信的发展,控制权的平衡发生了彻底的转变。在这个范例中,消费者希望已经获得了普及。发现消费者不断更新产品和产品质量。消费者还有其他的评论来作出关于产品的判断。品牌应该有能力回应他们所感知的方式。公司应该能够在自己的领域努力并解决品牌的薄弱环节。他们应该听取消费者的要求并愿意改变。有一些在线门户网站,如社交媒体工具和网站,专门发布有关品牌的意见(Czinkota和Ronkainen,2013)。同行评审的品牌形象也是品牌管理创新过程中需要争论的重要因素。

论文代写:品牌形象

In the case of beverages, it is got to deal with a host of factors. In the modern times, it is simply not only about the taste of the drink but it is about the visual appeal of the packaging, the emotional connect with the drink and other intangible factors (Peñaloza, Toulouse and Visconti, 2013). In the past few years, owing to the development of the digital communication there is a complete transformation of the balance of control. In this paradigm the consumer wishes have gained popularity. The consumers are found to give continual updating about the product and the product quality. The consumers also have a host of other reviews to make a judgment call about a product. The brand should have the ability to respond to the ways in which they are perceived. The company should be able to work on its areas of strength and address the vulnerabilities of the brand. They should listen to the requirements of the consumers and be open to change. There are a number of online portals such as social media tools and websites that are dedicated to posting opinions about a brand (Czinkota and Ronkainen, 2013). This peer reviewed brand image is also an important factor that needs to be contended while creation of the brand management.

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