Whenever a business attempts to seek profit, it has to act rationally. This rational interest will automatically influence and instruct a person in every activity. Despite of the nature of term, rational activities consume excess costs but in turn, help the business achieve high profits. Business is all about healthy relationships and reputation where unethical business is completely prohibited. If a business decides to gain advantage of its own employees or any of the stakeholders (customers or suppliers), it will automatically lead to negative consequences and closure of company as stakeholders would show no interests. This clearly implies that good relationships can be established by a business only when ethical interests and behavior are displayed. All the stakeholders are focused on the firm’s ethical knowledge and adherence. It is also evident from this example that a business’s reputation lies in its behaviour. Internet sources have been good examples to explain the differences in good and bad corporate conduct (Handy, 2012). Majority of the people prefer to go with businesses that support justice and fairness and hence, these companies have the chances to make good profits and also earn competitive advantage in the market.