课程代写：社会营销哲学
营销的目的是为客户创造价值，并获取价值的回报。建立有利可图的客户关系是如此重要，以至于大多数营销人员赋予它更广泛的含义。他们专注于通过实现卓越的客户价值和满意度来建立和维护客户关系。它们还处理获取、保存和增长客户的所有方面。满意的顾客成为忠诚的顾客。一个聪明的公司总是只承诺它能做到的，而且总是会努力做到比承诺的更多。这样，客户就会感到满意，因为即使没有超出他的期望，至少也满足了他的期望。快乐的顾客不仅会重复购买，还会向其他潜在的顾客传播良好的口碑。在当今高度互联的世界里，顾客对任何特定产品或服务的评价都会立即传遍他的亲朋好友。建立客户不仅重要;留住他们更重要，也更困难。这是一个不断为客户服务并满足他们期望的过程。由于公司之间的高度竞争，由于客户关系不好而失去客户是无法承受的。通过专注于一些策略，一个公司可以与客户建立牢固的关系，这对公司本身来说是非常有利可图的。
例子
像亚马逊这样的在线购物网站在每次与顾客互动后都会进行反馈调查。这确保了客户受到公司的关注。这样，客户可以更加信任公司，因为它公开接受客户所面临的任何投诉或问题，而这些问题是客户服务代表无法解决的。这给了每个客户一种满足感和价值感。这丰富了他们对网站的整体体验，从而有利于公司的客户关系。
课程代写：社会营销哲学
这将市场营销的概念扩展到了一个全新的层次，即组织的任务是满足或提高客户的需求，同时关心社会的福祉。这也使他们从伦理和社会的角度考虑事实。它是关于在公司利润、消费者需求和公众利益之间建立微妙的平衡。这种理念成功的最大因素是它提高了公司的企业声誉，提高了品牌意识，增加了客户忠诚度，建立了销售，增加了媒体报道。通过采用和实践社会营销理念，有可能实现销售和利润的增长，因为它在客户之间创造了一种责任感。这也为产品的定价增加了额外的美元。如果一项社会事业得到支持，人们愿意花更多的钱。然而，妥协可能听起来，它实际上增加了品牌形象和整个组织的可信度。
例子:
许多化妆品和洗漱用品品牌，如美体小铺，在产品中只使用植物原料。他们声称没有虐待行为，反对动物实验。他们甚至有慈善基金会。他们甚至把自己与任何正在进行的有关保护自然和人权等问题联系在一起。这样既树立了公司在客户心目中的形象，又增加了信任感。社会营销理念是双赢的。公司为社会福利服务，客户信任公司，购买他们的产品，公司获得了知名度和利润。社会营销的理念使企业主动付出，回馈社会。
问题2:创造客户满意度和忠诚度非常重要。讨论。
为了使企业长期盈利，创造顾客满意和忠诚是非常重要的。吸引新客户不仅重要，更重要的是在吸引新客户的同时留住老客户。
客户满意度对任何企业的成功都起着至关重要的作用。它有助于衡量客户忠诚度。这也有助于识别不满意的客户，并试图满足他们。这是一个非常有用的工具，在管理和监控一个人的业务。这不仅减少了负面宣传，也带来了以前满意的新客户。一项研究表明，不开心的顾客会告诉9-15个人他们的糟糕经历，但只有13%的不开心的顾客会告诉20个人他们的好经历。通过测量和跟踪客户满意度，可以建立新的流程来提高客户服务的整体质量。
课程代写：社会营销哲学
The aim of marketing is to create value for customers and to capture value in return. Building profitable customer relationship is so important that most marketers give it a broader meaning. They focus on building and maintaining customer relationships by achieving superior customer value and satisfaction. They also deal with all aspects of acquiring, keeping, and growing customers. Satisfied customers become loyal customers. A smart company will always promise only what it can deliver, and will always try to deliver more than promised. This way, the customer is satisfied as his expectations are at least met if not exceeded. Happy customers not only make repeat purchases but also spread good word to other potential customers. In today’s hyper-connected world, a customer’s review about any particular product or service is immediately spread across his friends and relatives. It is not only important to build customers; it is more important and even more difficult to retain them. This is a continuous process of serving the customers and meeting their expectations. Due to the high level of competition amongst companies, it is not affordable to lose customers due to poor customer relationships. By focusing on a few tactics, a company can build strong relationship with the customer which is highly profitable for the company itself.
Example
The online shopping websites like Amazon have a feedback survey after every interaction with customer care. This ensures that the customer are paid attention by the company. This way, the customer can trust the company more, because it is openly accepting any complaints or problems faced by a customer which could not be resolved by the customer care representative. This gives each customer a sense of satisfaction and value. This enriches their whole experience with the website and hence profits the company’s customer relationship.
课程代写：社会营销哲学
This enlarges the marketing concept to a whole new level, where it is the organization’s task to meet or enhance the customer’s need while caring for the society’s well-being. This also makes them consider facts ethically and socially. It is about creating the delicate balance between company profits, consumer want satisfaction, and public interest. The biggest factor for the success of this philosophy is that it enhances the company’s corporate reputation, raises brand awareness, increases customer loyalty, builds sales, and increases press coverage. It is possible to achieve sales and profit gains by adopting and practicing the societal marketing concept because it creates a sense of responsibility amongst customers. This also builds up for adding the extra dollars to the pricing of the products. People are willing to spend more if a social cause is put up. However, compromising it may sound, it actually adds brand image and trustworthiness to the whole organization.
Examples:
A lot of cosmetics and toiletries brands like The Body Shop are using only plant based materials for its products. They claim to be cruelty free and are against animal testing. They even have charity foundations. They even associate themselves with any ongoing issue related to the protection of the nature, and human rights, etc. This builds the company image in the eyes of the customers and also increases the sense of trust. The social marketing philosophy is a win-win situation for all. The company works for the social welfare, the customers trust the companies and buy their products, and the company gains popularity and earns profit. The concept of social marketing makes a company give in a proactive effort to give back to the society.
Question 2: Creating customer satisfaction and loyalty is very important. Discuss.
In order to run a business for a long time profitably, it is very important to create customer satisfaction and loyalty. It is not just important to attract new customers, it is more important to keep the old ones while doing so.
Customer satisfaction plays a very crucial role in making any business a successful one. It helps in measuring customer loyalty. This also helps in identifying unhappy customers and trying to satisfy them. It is a very useful tool in managing and monitoring one’s business. This not only reduces negative publicity, but also brings new customers due to the previously satisfied ones. A study suggests that unhappy customers tell 9-15 people about their bad experience, but only about 13% of the unhappy customers tell over 20 people about their good experience. By measuring and tracking customer satisfaction, new processes can be put in place to increase the overall quality of customer service.
