论文代写:连锁酒店
发现独立酒店在定制化方面的重点,为小品牌和自主品牌提供了灵活性。在独立酒店内明确规定的政策和程序,比酒店连锁经营的文件(McCracken, 2017)更有效。据发现,由于管理以人为的方式进行管理(Landman, 2017),连锁店无法定制酒店的体验。客户对产品和体验中独特性方面的偏好的变化,提供了真实性将使独立的酒店经营者受益,而非标准化带来的好处。
论文代写:连锁酒店
研究发现,酒店的业绩和成长为酒店未来的成功定位提供了价值(奥尼尔和卡尔贝克,2011)。无论物业是独立的酒店还是连锁酒店的一部分,定位、产品、分销、销售和营销的要素,以及服务和经验都是酒店的功能。因此,这就使得我们必须考虑到这篇文章的某一方面表明独立酒店提供了更多的好处而不是连锁酒店。这就是为什么独立的运营商在运营一家独立的酒店而不是连锁酒店的时候会获得更多的利润(Cabanas, 2014)。
论文代写:连锁酒店
It is found that the focus of the independent hotels on the customization has provided the ability of flexibility to the smaller and independent brands. The defined policies and procedures that are articulated within the independent hotels are found to be more effective for the operations than the documentation performed by the hotel chains (McCracken, 2017). It is found that the chains are unable to customize the hotel experience by each property due to which the management takes place in a manualized manner (Landman, 2017). The changes in the customer preferences towards the aspect of uniqueness within the products and experiences are providing that the authenticity will benefit the independent hoteliers more than the benefits standardization will bring to the chains.
论文代写:连锁酒店
It is found that the performance and growth of the hotel generates value in positioning the hotel towards the future success (O’Neill and Carlbäck, 2011). This is regardless of the property being an independent hotel or part of the chain, the factors of location, product, distribution encompassing sales and marketing, along with service and experience are the capabilities of the hotel. Hence, this makes it critical to consider that one side of the article indicates that the independent hotel provides with more benefits instead of the chain hotel. This is the reason due to which the independent operators will experience more profit by operating an independent hotel instead of the chain due to the associated increase in the costs (Cabañas, 2014).